Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data @types, and sales channels.
Job Summary
Responsible for ensuring competence and continuity through optimum talent selection, training, professional development, motivational techniques and performance management. Has overall responsibility for developing and administering performance standards for multiple organizational units. Oversees processes and procedures to implement functional strategies. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.
Job Description
Core Responsibilities
Serves as the point person for all political sales initiatives across the region (Local & Regional).
Monitors and forecasts political activity for races, ballot initiatives, and key filing windows.
Develops budgets and revenue forecasts based on historical spend, market trends, and client intelligence.
Creates and delivers all political market presentations.
Exercises independent judgment and discretion on matters of significance.
Solicits and conducts meetings with state party leaders, campaigns, consultants, and agencies to present Comcast Advertising's full suite of platforms.
Partners with the Vice President of Government Affairs to coordinate outreach, leverage political relationships, and identify emerging opportunities.
Solicits budgets from clients, agencies, and market sources across the cycle.
Ensures sales volumes among existing accounts are maintained or increased through targeted, well-researched prospecting.
Oversees customer relationships to ensure clients meet their goals through effective use of Company products and services.
Represents the political team at sales meetings, trainings, conferences, and industry events
Partners with Account Executives to conduct needs analyses, develop marketing strategies, and co-sell advanced advertising platforms and specials.
Provides coaching, mentorship, and performance direction to sellers; helps Account Executives achieve their full potential and delivers career guidance and performance feedback.
Leads by example as a "player/coach," managing key accounts while elevating team performance.
Develops and coordinates sales seminars, incentive plans, and business development strategies to achieve unit objectives
Manages the full transactional lifecycle of political orders, including order entry, copy instructions, revisions, makegoods, and compliance.
Collaborates with Directors of Sales to refine pricing structures and provide regular updates on market activity.
Analyzes, reviews, and updates rates using FCC political file data, market intelligence, and internal benchmarks.
Creates and implements operational strategies, policies, and procedures for Ad Sales Business Development.
Oversees changes in operational processes and ensures consistent execution across the market.
Maintains regular, consistent, and punctual attendance; must be able to work nights, weekends, and variable schedules as needed during peak political windows.
Performs other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Upselling; Co-Selling; Direct Selling
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
7-10 Years
Job Family Group: Strategic Planning & Development
