Consumer Product Marketing Manager

Meta • San Francisco, CA • 1d ago

Summary:

We're looking for an experienced Consumer Product Marketing Manager to join our growing team and support our global audience. As a Consumer Product Marketer at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, Meta AI, and Reality Labs and drive complex cross-company initiatives. This role is responsible for leading inbound and outbound product marketing initiatives. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. If you are a strategic, consumer-focused marketer who is analytical and creative, excel at leading complex projects in fast-paced environments and are passionate about connecting consumers with great products, then we'd like to connect with you.

Required Skills:

Consumer Product Marketing Manager Responsibilities:

Influence and shape product and GTM strategies through the use of data and insights in close collaboration with Research and Data Science, ensuring we're deepening audience understanding and delivering user value

Identify emerging category trends and user needs showcasing product opportunities in social media, virtual reality, artificial intelligence and private messaging

Build differentiated positioning and clear narratives that will breakthrough and drive product understanding and engagement across consumers, press and policy makers

Develop and execute complex go-to-market strategies in partnership with Communications, Brand, Policy and Legal teams including goals, metrics for success, content development

Drive effective product announcements and launch strategies, working side-by-side with leaders in the company, tackling ambiguous risks and problems with a principled approach

Partner with Brand and Growth teams on full-funnel outbound marketing and advertising plans that drive awareness, adoption and long term engagement

Minimum Qualifications:

Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience

8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function (partnering with product and/or engineering teams to represent market requirements)

2+ years experience in Product Marketing, partnering closely with Product teams in development process

Experience leading large-scale consumer go-to-market strategies across multiple audiences, launching and growing free or paid consumer products

Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns

Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams at all levels of management

Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams

Project management experience in fast-moving environments, working with different functions, showing judgment on assessing and solving problems

Preferred Qualifications:

Understanding of consumer mobile app and technology landscape both in the U.S. and internationally

Global marketing experience and knowledge of varied societal, social and business landscapes

Experience working on a technical product that impacts policy, privacy, or security or complicated issues such as data sharing

Experience launching innovative, first-to-market products or services, emerging technologies or new product categories

Experience launching and scaling consumer hardware devices and/or physical goods

Experience copywriting and working with creative teams

A passion for Meta's portfolio of products and its mission to build the future of human connection and the technology that makes it possible

Public Compensation:

$130,000/year to $188,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Similar Jobs

Senior Help Desk Technician

Contact Government Services, LLC • San Francisco, CA • 59min ago

Management & Administrative

Senior Help Desk Technician Employment Type: Full Time Department: Help Desk CGS seeks a Senior Help Desk Technician to fulfill the requirements of Level 1 & 2 Help Desk (PC Assist) support services to end users con...

59min ago

Go to Apply

Senior Help Desk Technician II

Contact Government Services, LLC • San Francisco, CA • 59min ago

Management & Administrative

Senior Help Desk Technician II Employment Type: Full Time Department: Help Desk CGS seeks a Senior Help Desk Technician to fulfill the requirements of Level 1 & 2 Help Desk (PC Assist) support services to end users...

59min ago

Go to Apply

Administrative Clerk

Sciolex Corporation • San Francisco, CA • 2h ago

Management & Administrative

Overview $19.18 Hourly What do you get when you bring together a team of bright individuals and place them into an environment where "work" means making a difference in the lives of people across the globe? You get Sciol...

2h ago

Go to Apply

Operations Manager (II)

Adecco US, Inc. • San Bruno, CA • 3h ago

Management & Administrative

Adecco is assisting a local client recruiting Operations Manager (II) opportunities San Bruno, CA, 94066. This is an excellent opportunity to join a winning culture and get your foot in the door with a Company that devel...

3h ago

Go to Apply

POSTAL CUSTOMER SERVICE CLERK - $26.47-$43.62/HOUR

USA Labor Services • Albany, CA • 8h ago

Management & Administrative Sponsored

Description Work directly with customers at USPS retail locations. No experience necessary - comprehensive training provided! WHAT YOU'LL DO: • Assist customers with mailing needs and postal products • Process transactio...

8h ago

Go to Apply

Sales Consultant

Penske Automotive • Corte Madera, CA • 10h ago

Management & Administrative

Mini of Marin, a Penske Automotive Group dealership, is looking for Sales Associates to join our team and deliver extraordinary customer experiences. JOIN OUR TEAM Here at Penske Automotive Group (PAG), we strive to crea...

10h ago

Go to Apply

Management Training Program, Operations Supervisor

ABF Freight • Oakland, CA • 16h ago

Management & Administrative

Job Description When joining our Management Training Program, you will join the company as an Operations Supervisor. The program is a 20-week program and you will be trained on every aspect of our company and industry fr...

16h ago

Go to Apply

Director of Human Resources

Omni Hotels • San Francisco, CA • 17h ago

Management & Administrative

Overview San Francisco Hotel Amidst the breathtaking views that can be found in any corner of the city, San Francisco has something for everyone. You will find a vibrant culture full of art, historical landmarks, museums...

17h ago

Go to Apply

Senior Account Manager

Snap Inc. • San Francisco, CA • 20h ago

Management & Administrative

Snap Inc ( https://www.snap.com/en-US/ ) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering p...

20h ago

Go to Apply

Regional Sales Manager - West*

Accenture • San Francisco, CA • 23h ago

Management & Administrative

We are: Navisite, part of Accenture, has evolved to become a trusted digital transformation partner for growing and established global brands. We provide global capabilities, customer-centric solutions, and flexible appr...

23h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.