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Senior Manager, Field Marketing (Americas)

Bentley Systems • Texas, Texas • 1w ago

Senior Manager, Field Marketing - Americas

Location: Remote

Department: Marketing

Reports to: Sr Director, Field Marketing

About the Role

We are seeking a dynamic Senior Manager, Field Marketing to lead regional marketing initiatives across the Americas. This role is responsible for planning and executing field events, driving lead generation, and ensuring measurable pipeline growth and ROI. You will partner closely with sales leadership to align marketing activities with revenue goals and deliver impactful regional growth.

You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline. As a pivotal member of the team, you will work closely with the Team Lead and cross functional teams to position Bentley as the preferred Infrastructure Engineering Software company in the region. This position reports to Sr Director, Field Marketing.

Key Responsibilities

Regional Marketing Strategy: Develop and execute a field marketing plan aligned with sales priorities and revenue targets.

Event Management: Own the planning and execution of regional events including conferences, seminars, workshops, and customer roundtables.

Lead Generation & Nurture: Drive post-event campaigns, ensure timely follow-up, and convert leads into qualified pipeline opportunities.

Pipeline & ROI Measurement: Track, analyze, and report on marketing-sourced pipeline contribution, campaign ROI, and event effectiveness.

Cross-Functional Collaboration: Partner with sales, product marketing, and demand generation teams to maximize impact.

Budget Oversight: Manage regional marketing spend with a focus on efficiency and measurable returns.

Market Insights: Provide feedback on regional trends, customer needs, and competitive activity to inform global strategy.

Qualifications

At least 5 years of B2B field marketing experience

Proven track record of delivering impactful field events and lead generation campaigns.

Analytical mindset with expertise in pipeline measurement and ROI reporting.

Excellent collaboration skills with sales and cross-functional teams.

Bachelor's degree

Performance Metrics

Marketing-sourced pipeline contribution and revenue impact.

ROI measurement of events and campaigns.

Lead quality and conversion rates from MQLs to SQLs.

Regional growth in brand presence and customer engagement. What We Offer:

A great Team and culture - please see our colleague video .

An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.

An attractive salary and benefits package.

A commitment to inclusion, belonging, and colleague wellbeing through global initiatives and resource groups.

A company committed to making a real difference by advancing the world's infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. About Bentley Systems Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com Equal Opportunity Employer: Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

? About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

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