Web and Email Manager, Integrated Philanthropy Marketing

Dana-Farber Cancer Institute • Brookline, MA • 2h ago

The Front-End Web Developer builds fundraising websites, produces emails, and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Web and Email, Integrated Philanthropy Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website and email marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals. Internal Title: Project Manager, Web and Email, Integrated Philanthropy Marketing.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy. Responsibilities include:

Advising on and implementing responsive web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization.

Advising on and implementing responsive email marketing strategies, including building and testing email campaigns and optimizing code based on best practices.

Advise on strategies and content layout optimizations for marketing landing pages as needed.

Develop online surveys as needed.

Uphold brand guidelines and content standards set for the Jimmy Fund.

Stay up-to-date with and advocate for digital marketing best practices. Help educate Division of Philanthropy on best practices.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Excellent coding skills with a strong understanding of HTML, CSS, and responsive design techniques.

Strong knowledge of email marketing strategies, testing, and reporting. Strong understanding of email personalization and segmentation strategies.

Strong knowledge of website development and production, including experience with front-end web development and web content management systems.

Excellent project management and organizational skills, attention to detail, and strong written and verbal communication skills.

Strong analytical skills, including knowledge of web and email metrics and reporting tools.

Experience with or knowledge of CMS software. Blackbaud Luminate Online and Acquia/Drupal are preferred.

Minimum Qualifications:

At least 3-5 years' experience developing and implementing successful web and email strategies.

Strong proficiency in HTML, CSS, Photoshop, Dreamweaver (or comparable code editor), Microsoft Office, web content management systems, and email marketing platforms.

Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.

Bachelor's degree required.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

EEO Poster

Pay Transparency Statement

The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate's relevant experience, skills and qualifications.

For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).

$79,400.00 - $113,700.00

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