Lead Partner Marketing Manager - GSI's

Dynatrace • Boston, MA • 3h ago

Your role at Dynatrace

The Dynatrace Global Partner Marketing Team is looking for an experienced and results-driven Lead Partner Marketing Manager to work with Global Systems Integrator partners, developing the global marketing strategy, quarterly plans, and programs for the partners you work with.

As a strategic marketer with a proven track record of success, you'll collaborate with marketing leaders, executive stakeholders, partner counterparts and cross-functional teams to develop global plans and integrated programs, working with the Field and regional partner marketers to support local execution. Leveraging previous experience, you'll be responsible for marketing to, with, and through our largest GSI partners.

This is a demand-focused role for which you'll implement robust tracking and reporting frameworks to ensure every initiative delivers measurable impact and aligns with business objectives, key persona engagement, and pipeline contribution.

This role presents an opportunity to shape the future of strategic alliance marketing at Dynatrace as we build out and mature our GSI partnerships.

What you'll do:

Define: Develop marketing strategies to support joint business plans, influencing adoption and action from key stakeholders. Identify and prioritize strategic partner audiences for lifecycle and joint marketing programs. Establish clear objectives, KPIs, and implementation plans, ensuring effective tracking and measurement of success.

Curate: Drive development/maintenance of joint value propositions, along with a standard bill-of-materials (BOM) for Strategic Alliances, including foundational assets such as sales cheat sheets, solutions briefs, and sales decks.

Design: Identify and develop joint communications, demand generation, and thought leadership opportunities, and integrated programs to be activated by regional teams

Operationalize: Manage budgets, build and maintain relationships with key stakeholders at all levels to ensure efficient execution. Work closely with the global and regional marketing teams to amplify GSI presence in campaigns, programs, and events where appropriate. Identify operational improvements, provide tactical guidance to team members, and drive initiatives to successful completion.

Collaborate and Influence: Co-ordinate with cross-functional teams to foster collaboration and influence the adoption of programs and action by partners, ensuring alliance success and optimal performance, while delivering measurable outcomes.

Manage program performance: Continuously track and monitor key performance metrics to assess program success. Recommend optimizations and new initiatives based on data insights and feedback loops.

What will help you succeed

Minimum Requirements:

5+ years partner/alliance marketing experience with B2B software/high tech/SaaS company, with proven ability to deliver consistently strong, measurable results.

Preferred Requirements:

Ideally, a degree-level education, preferably in relation to a Marketing discipline.

Deep understanding of partner programs, lifecycle marketing, and digital engagement strategies.

Experience working with large partners - preferably GSIs - developing strategy and creating programs influencing adoption, outcomes, and success.

Must be an independent, flexible self-starter with high energy, a strategic outlook, and a growth mindset. Somebody who can build rapport and drive execution with partners and stakeholders.

Excellent communication, collaboration, and influencing skills.

Familiarity with marketing automation and mar tech such as Marketo, Salesforce, PowerBI, Zift, and Asana, but you'll be fully supported by the Global Operations Team.

Able to work across time zones, requiring flexible working hours when needed.

Willingness to travel internationally (approximately 30%) to support program execution.

Fluency in English is mandatory; other languages are a huge benefit.

Why you will love being a Dynatracer

A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.

Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.

A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.

An environment that fosters innovation, enables creative collaboration, and allows you to grow.

A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.

A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all

A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards

DOE, annual salary of $115K - $145K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on candidate experience, education and location.

Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.

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