Marketing Technology Program Manager

ICONMA, LLC • United States, United States • 1d ago

Our Client, an Internet Content & Information company, is looking for a Marketing Technology Program Manager for their San Francisco, CA location. Responsibilities:

Lead Scaled Experimentation: Develop and execute experimentation strategies to improve marketing technology platforms and processes.

Budget Planning and Management: Oversee budget planning for marketing technology initiatives, ensuring resources are allocated efficiently and financial targets are met.

Facilitate event tooling integrations into the broader martech stack.

Cross-Functional Collaboration: Partner with marketing, engineering, operations, data science, policy, privacy, and legal experts to assess new initiatives and improve existing projects.

Project Assessment: Review and engage on projects related to events, marketing technology integrations, and experimentation.

Requirements:

Ability to analyze data, manage complex projects, and ensure accuracy in all aspects of program delivery.

Virtual, hybrid and in person event management experience and tooling.

Experimentation Knowledge and Implementation: Experience designing, executing, and analyzing experiments to optimize marketing technology and events platforms.

Events Execution (Nice-to-Have): Familiarity with planning and executing events, through self-service technology solutions.

Accounting Experience for Budget Management (Nice-to-Have): Ability to manage budgets, track expenditures, and ensure financial accountability.

Bachelor's degree in marketing, mathematics, TAM, TPM , or related field

This person should be comfortable onboarding third party tools.

profiles and with a preference for strong TPM skills and experience with event infra software tooling.

This is different than On-site- day of event tech support (ie historic AV support or on site event management support), which we are not looking for.

Experience with tools like Salesforce Data cloud would be good indicators.

And/or technically onboarding third-party tools like Splash.

Why Should You Apply?

Health Benefits

Referral Program

Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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