This role is based at our corporate office in McLean, VA
This is your chance to be part of Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As part of the Strategy, Planning, and Performance team, you will establish benchmarks, build mechanisms to analyze results, uncover insights, and recommend in-year campaign and brand strategy optimizations.
As the Manager, Marketing Strategy & Performance, reporting to the Director, Marketing Strategy & Performance, you will lead Hilton's unified measurement framework and test-and-learn initiatives, building toward global connectivity. You will also advance MarTech capabilities, including LiveRamp, and partner with media and analytics teams to design measurement approaches aligned to key objectives and audiences. Additionally, you partner with Marketing Analytics, Media, and agency teams to ensure integration of insights into reporting and performance narratives, supporting data-driven optimization across marketing strategies. You will handle complexity and apply marketing strategy to address business challenges and drive success.
HOW WE WILL SUPPORT YOU
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
HOW YOU WILL MAKE AN IMPACT
Your role is important and below are some of the fundamental job duties that make your work unique.
What your day-to-day will be like:
Support adoption and integration of tools like LiveRamp from a measurement and performance perspective, ensuring audience connectivity, targeting effectiveness, and attribution insights to inform optimization and business impact.
Work and consult across a breadth of measurement @types including brand lift, conversion/sales lift, attention, marketing mix modeling (MMM).
Create testable hypotheses around marketing activities and work with relevant collaborators to test and track insights.
Leverage measurement results to drive business growth, developing benchmarks, media and creative best practices, and refinement/optimization to audience and targeting strategy to improve effectiveness.
Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy.
Support Director and go-to-market teams with your measurement expertise on the exploration of partners and strategies with evolving Media ecosystem.
How you will collaborate with others:
Collaborate with partners across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework.
Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs.
What deliverables you will take ownership of:
Oversee development and execution of Marketing & Loyalty (M&L) test-and-learn programs, with a primary focus on the Americas while building toward cross-market connectivity.
WHY YOU'LL BE A GREAT FIT
You have these minimum qualifications:
Five (5) years of experience in advertising or analytics in a brand organization, research vendor, measurement company, or agency partner.
Two (2) years of experience working in digital advertising.
Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, and media mix modeling (MMM).
Experience with measurement tools and partners including Kantar, Nielsen, LiveRamp, VidMob.
Experience building measurement plans and learning agendas based on marketing goals.
In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, and Audio)
Experience developing and delivering succinct presentations (verbal and written) to senior audiences
Willing to work a hybrid office schedule in McLean, VA (3x per week)
We believe success in this role will demonstrate itself through the following attributes and skills:
Experience in facets of media including digital media planning, cable and broadcast TV, connected TV, video, social, audio, and other non-traditional media.
A background in the execution, analysis, and presentation of quantitative and qualitative advertising data/research.
Experience operating within a matrixed work environment with multiple partners.
WHAT IT IS LIKE WORKING FOR HILTON
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it's like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\\Accommodation\\and\\Accessibility\\Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.
Job: Sales and Marketing
Title: Manager, Marketing Strategy & Performance
Location: null
Requisition ID: COR015J2
EOE/AA/Disabled/Veterans
