Reference #: 432640
Site Name: USA - Pennsylvania - Philadelphia
Posted Date: Dec 19 2025
Location: Philadelphia, PA
Overview The Meningitis HCP Marketing Manager is a key member of the U.S. Vaccines team, responsible for implementing the meningitis HCP strategy to drive portfolio conversions and grow the overall meningitis market. This role focuses on healthcare professional (HCP) engagement aligned to field strategy and execution, supporting public health objectives and expanding business by integrating HCP insights, market trends, and innovative marketing approaches. The role contributes to ensuring lifesaving meningitis vaccines reach adolescents and young adults across the U.S., supporting immunization goals and public health outcomes.
Reporting Line Reports to: Director, Meningitis Marketing.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables.
Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand/portfolio strategy.
Lead and/or actively participate in crossfunctional teams and external agency partners to deliver integrated programs on time and on budget.
Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
Track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.
Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution.
Lead field-based triggered campaigns to optimize sales professional activity with targeted customers.
Why You?
Basic Qualifications:
Bachelor's degree
5+ years of healthcare marketing experience (i.e., brand marketing, market access, market research, marketing operations) or 5+ years of commercial experience (sales, training, or communications in an agency, CPG or pharma company)
Ability to travel up to 10% for meetings and field rides.
Preferred Qualifications:
2+ years of experience in leading campaign execution in matrixed teams or marketing agencies
Experience in Pharmaceutical Marketing.
MBA or master's degree in marketing, Business or related
Skilled in using AI to analyze customer needs and enhance market effectiveness
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with prescription brand marketing principles
Ability to motivate, lead, and influence across various levels and functions
Excellent communication (written & verbal), interpersonal influence, and prioritization skills
Strong business acumen and demonstrated analytical skills
Knowledge and practical application of compliance acumen in the pharmaceutical space.
US LOC HCP Marketing/Field Experience
Ability to influence internal and external stakeholders and lead/manage complex projects.
Innovative mindset with a focus on customer-centric solutions.
Financial acumen and experience managing budgets
This role is hybrid, offering a mix of remote work and on-site collaboration. The expectation is 2-3 days per week in the office.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at HR.AmericasSC-CS@gsk.com where you can also request a call.
Please note should your inquiry not relate to adjustments, we will not be able to support you through these channels. However, we have created a Recruitment FAQ guide. Click the link where you will find answers to multiple questions we receive
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