Marketing Engagement Consultant

OhioHealth • Columbus, OH • 2h ago

We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more - in our careers and in our communities.

Job Description Summary:

The Marketing Engagement Consultant is responsible for supporting marketing communications initiatives that will enhance brand visibility for the OhioHealth Foundation and External Affairs. The position will manage content and design for digital channels and platforms, supply strategic support for fundraising and community engagement events, and provide project management for the development of marketing materials.

Responsibilities And Duties:

40% Digital Content Design and Creation

Contribute to digital marketing campaigns, ensuring content is aligned with fundraising goals and effectively communicates key messages for prospective donors or corporate sponsors.

Collaborate with the team to create and design marketing assets for digital channels (website, blogs, social media, email, acquisition/donor journeys) that will expand and enhance donor and community engagement opportunities.

Support analysis of performance metrics to optimize audience targeting and content development.

Coordinate with other internal departments to ensure alignment and consistency in asset development and messaging.

25% Planning and Execution Support

Provides communications support for events and special projects to help achieve business goals, uphold strategy and stay on budget.

Maintains an annual calendar of events ensuring synergies with philanthropic priorities and community outreach goals.

Explores and implements efficiencies and reporting enhancements in database platforms and CRM for constituent tracking for events, third-party event fundraising, and corporate giving.

30% Project Management

Utilizing project management tools, ensures marketing and events tactics and collateral are delivered on-time and on-budget, and meet desired outcomes.

Communicates to team and leadership project status for marketing communications pieces, digital collateral, and events plans to ensure optimal productivity and efficiency.

Ensures quality and accuracy of marketing and communications materials from concept to completion.

5% Special Projects

Assists Marketing Communications Manager, Sr. Consultant, Events & Special Projects, and Sr. Consultant, Content to support projects and initiatives that enhance and extend external reputation and philanthropic efforts.

Minimum Qualifications:

Bachelor's Degree: Marketing (Required)

Additional Job Description:

Degree in Marketing, Communications, or related discipline

3-5 years of previous experience supporting marketing communication strategies

Proven experience in marketing asset coordination, digital marketing and event project management.

SPECIALIZED KNOWLEDGE

Advanced Microsoft Office proficiencies including Word, Excel, Outlook and PowerPoint.

Experience with graphic design utilizing suite of Adobe creative tools and software.

Aptitude for multimedia, multi-channel communication.

Familiarity with project management software such as Workfront.

Familiarity with CRM for email marketing and/or marketing automation such as Mailchimp, Salesforce, Blackbaud Luminate Online and Eloqua.

Demonstrable knowledge of best practices and industry trends for effective community engagement, event planning and marketing tactics implementation.

Possesses strong analytical and organizational skills.

Strategic approach to problem solving.

Personable presence, demeanor and the desire to work face-to-face with internal and external stakeholders.

Strong attention to detail, with an outstanding ability to multi-task.

Initiates work, can work independently and is also a team player.

Organized, energetic, flexible and computer proficient.

Excellent oral and written communication skills.

Commitment to the mission and values of OhioHealth.

Ability to develop dynamic content for digital communications and online fundraising channels (website, social media, email).

Flexible and open, works well in a matrix and/or changing environment.

Good prioritization and time management skills, extremely organized, detail oriented, and ability to multitask.

Ability and willingness to work under pressure; meet strict timelines and budgets, and to thrive in a fast-paced environment.

DESIRED ATTRIBUTES

Experience with a Foundation or nonprofit organization.

Experience in the healthcare industry preferred but not required.

Work Shift:

Day

Scheduled Weekly Hours :

Department

OhioHealth Foundation

Join us!

... if your passion is to work in a caring environment

... if you believe that learning is a life-long process

... if you strive for excellence and want to be among the best in the healthcare industry

Equal Employment Opportunity

OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment

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