Growth Marketing Manager

Meta • New York, NY • 2h ago

Summary:

This individual will be responsible for developing programs that drive business outcomes for Meta's largest and most advanced Advertisers. They will manage the planning, strategy and execution of scaled campaigns across email, in-platform and media channels, driving results for our largest advertisers. They will develop campaigns varying from personalized individual recommendations, all the way up to large-multi client campaigns/events/trainings, and support workshop development for our tentpole events such as Meta Performance Marketing Summit. The team's current marketing programs are focused on the tactical guidance and advanced optimizations / strategy that will improve advertiser ROAS and drive incremental revenue for the business.

Required Skills:

Growth Marketing Manager Responsibilities:

Manage scaled campaign strategy across email and on-platform channels for our large advertiser audience

Assess advertiser strategy and identify opportunities to adjust tactics, develop strategies, and create scaled campaigns, workshops and enablement materials that improve client results and drive revenue

Develop strategy and execute marketing programs that align with business priorities (e.g. best practices, Reels, etc.) by assessing advertiser needs and defining scope for, proposing, and gaining leadership alignment for new opportunities

Assess, plan and drive forward marketing technology projects that create efficient and optimized processes, and ensure we effectively reach key advertisers

Minimum Qualifications:

7+ years professional experience in marketing in a digital advertising or growth marketing focused role

Demonstrated expertise in paid social advertising, specifically Meta's advertising suite, and email marketing channels

Experience to communicate complex, strategic concepts within digital advertising clearly and concisely

Experience with analyzing data sets and delivering insights in Advertisements Manager, Excel, or data visualization tools

Experience creating effective campaigns and presentations

Experience to form effective partnerships with cross-functional teams

Bachelor's degree

Preferred Qualifications:

Experience training or mentoring others on digital strategy

Experience contributing at strategic, operational and tactical levels

Experience with Tableau, SQL, or other data and analytics tools

Experience with A/B testing and lift based measurement

Public Compensation:

$122,000/year to $176,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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