Director, Hotel Level Marketing - Creative Strategy

Hilton • Baton Rouge, LA • 3h ago

This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote

This is your chance to be part of an in-house Commercial Services team that propels Hilton's marketing, sales, revenue management, call center, and analytics functions! As a Hotel Level Marketing (HLM) Creative Strategist you will support these areas which are at the core of Hilton's "commercial engine" and are important to Hilton's ability to achieve profitable growth. On the HLM team reporting to the Sr. Director of HLM, you will help to ensure hotels capture brand-aligned digital assets. You will also partner to standardize tools, workflows, and production quality to improve marketing performance and website conversion.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night

Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount

Paid parental leave for eligible Team Members, including partners and adoptive parents

Mental health resources including free counseling through our Employee Assistance Program

Paid Time Off (PTO)

Learn more about the rest of our benefits (https://jobs.hilton.com/us/en/benefits)

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like:

Partner on hotel content capture to help ensure quality of content is fit for media use.

Lead development of training/enablement materials

Hotel Level creative testing and optimization

Craft compelling narratives that align with brand positioning and drive engagement.

How you will collaborate with others:

Identify agency partners for content capabilities within HLM Platform

Work with Marketing team to ensure hotel needs are met in creative briefing process for Enterprise hotel shoots.

Work in a matrixed environment to ensure hotel creative needs are met

What projects you will take ownership of:

Help to ensure website governance and guardrails are in place and provide guidance back to properties

Performance and storytelling of hotel level content impact

Ensuring appropriate training and processes exist for hotels around content

Advocating to the Enterprise for the hotel needs

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications:

Ten (10) years of work experience in content strategy, brand marketing, or creative leadership.

Proven experience managing multi-channel content strategies, with an eye for creative effectiveness

Demonstrated success in leading teams and collaborating with senior stakeholders

Travel up to 30%

It would be useful if you have:

Cross-Functional Collaboration

Experience translating business objectives into actionable content strategies.

Strong understanding of hospitality, travel, or lifestyle brands

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https://jobs.hilton.com/us/en/brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog (https://jobs.hilton.com/us/en/blog) and Instagram (https://www.instagram.com/hiltoncareers/) to learn more about what it's like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https://cdn.phenompeople.com/CareerConnectResources/prod/HILTGLOBAL/documents/Applicant\Accommodation\and\Accessibility\Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.

Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"), ?a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $110,000 - $175,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, and the Company's long-term incentive plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE

Job: Sales and Marketing

Title: Director, Hotel Level Marketing - Creative Strategy

Location: null

Requisition ID: COR015IS

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