Tennis is surging in the US as fans connect to the sport across every screen-from cable to FAST to smart TVs and apps. Tennis Channel is expanding its footprint across platforms and redefining how fans watch and engage with the game. This is a unique opportunity to own one of Tennis Channel's most critical growth levers at a pivotal time for the business. You'll report to the Executive Director, Integrated & Growth Marketing and work directly with senior leadership to shape how our content connects with fans across every platform. With autonomy, strategic influence, and measurable impact, you'll define how Tennis Channel grows in the modern streaming era.
We're looking for a Manager, Growth Marketing to accelerate subscriber acquisition, optimize performance, and drive measurable revenue growth across audiences and channels. This is a high-impact role for a data-driven marketer who thrives at the intersection of paid media, analytics, and audience growth. If you excel at turning insights into results, this is your lane.
This role is onsite in our Santa Monica, CA office.
In this role, you will:
Drive the Paid Media Strategy
Own the end-to-end growth marketing funnel across DTC streaming, FAST, and linear platforms to achieve acquisition and CPA goals.
Identify and activate high-impact growth opportunities across channels, including social, search, CTV, programmatic, and partner marketing.
Build data-informed campaign plans around key tentpoles, programming priorities, and seasonal peaks to drive engagement and subscriptions.
Collaborate with creative partners to ensure assets are optimized for performance, message consistency, and fan engagement.
Analyze & Optimize for Growth
Manage and report on key KPIs including acquisition volume, conversion rate, retention, LTV, and churn across DTC and partner ecosystems.
Build and maintain performance and pacing dashboards to deliver actionable insights to marketing, product, and leadership teams.
Design, execute, and analyze A/B and multivariate tests to optimize creative, messaging, targeting, and offers.
Connect top-funnel performance to downstream outcomes-conversion, retention, and LTV-to inform investment and campaign optimization.
Champion data-driven decision making across teams, ensuring seamless integration of analytics tools and marketing platforms.
Stay ahead of trends in digital media, ad tech, and audience measurement to inform long-term growth strategies.
Collaborate & Scale
Partner with the performance marketing agency to translate internal priorities into impactful campaigns that drive acquisition and engagement.
Collaborate cross-functionally with Product, Content, Partner, Social, Creative, and CRM teams to align strategy and messaging.
Work with Distribution & Partner Marketing to support audience growth initiatives tied to FAST and CTV launches.
Contribute to strategic planning, forecasting, and post-campaign reporting across marketing and business teams.
Identify and implement opportunities to improve attribution, measurement, and overall marketing efficiency.
Build strong relationships with platform reps and partners to test emerging tools and optimization strategies.
Qualifications:
At least 5 years of growth or performance marketing experience, ideally within streaming, digital media, sports, or entertainment
Proven success managing paid media and acquisition campaigns across multiple channels and platforms
Strong analytical skills with the ability to interpret complex data and translate insights into strategy
Experience optimizing campaigns against KPIs such as CPA, ROI, LTV, and churn
Familiarity with performance dashboards, attribution modeling, and tools such as Google Analytics, Power BI, or Tableau
Working knowledge of CTV/FAST ecosystems, ad formats, and audience segmentation
Excellent communication and collaboration skills; able to translate technical insights into business impact
A self-starter mindset with the ability to manage multiple projects in a fast-paced environment
Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About PickleballTV
Pickleballtv (PBTV) is the 24-hour television home of America's fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live matches from the game's top professionals and biggest stars. PBTV also provides viewers with first-class instruction, exclusive lifestyle programming and studio news content and more.
About Tennis Channel
Tennis Channel is the media home to two twenty-four-hour television networks, a subscription streaming service, online magazine and podcasts dedicated to the sport and its unique lifestyle. The tennis-media hub is home to every aspect of the wide-ranging, worldwide tennis community. Tennis Channel is carried nationwide by every one of the top ten pay-TV service providers.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at? www.sbgi.net .
About the Team
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
The base salary compensation range for this role is $80,000 to $100,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.
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