Manager, Lifecycle Marketing

Educational Testing Service • Montpelier, VT • 5h ago

About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

We're looking for a versatile and hands-on Lifecycle Marketing Manager to lead customer engagement efforts across email, social media, and web content. This role is ideal for someone who thrives in a fast-paced environment, is an expert in HubSpot, and can craft and deploy compelling content tailored to multiple audience segments (B2C, B2G, B2B).

You'll be responsible for building and executing email lifecycle campaigns, managing social media platforms, and maintaining a content calendar that supports blog publishing and audience engagement across three distinct customer groups. You'll also collaborate cross-functionally with Product, Brand, Growth, and Data teams to ensure lifecycle marketing efforts align with broader strategic goals.

RESPONSIBILITIES:

Lifecycle & Email Marketing

Own the end-to-end email marketing strategy and execution using HubSpot.

Build and launch automated and ad hoc campaigns tailored to each stage of the customer lifecycle.

Partner with creative and content team members to ensure messaging is compelling, consistent, and on-brand.

Build and optimize emails, workflows, forms, and campaigns.

Segment audiences and personalize communications based on behavior and lifecycle stage.

Monitor performance and iterate based on analytics and A/B testing.

Define success metrics and implement experimentation strategies to continuously improve campaign performance.

Oversee technical execution of lifecycle campaigns and contribute to platform optimization.

Social Media Management

Partner with campaign marketing managers to manage and grow presence across LinkedIn, Facebook, and YouTube for three audiences.

Schedule content tailored to each platform and audience.

Track performance metrics and adjust strategy to improve reach and engagement.

Content & Website Management

Maintain and update the content calendar across email, social, blog, and podcast channels.

Post and optimize blog content on the website, ensuring alignment with SEO and brand voice.

Coordinate with internal stakeholders to ensure timely and relevant content delivery.

Cross-Functional Collaboration

Work closely with Product, Brand, Growth Marketing, and Data Science teams to align lifecycle marketing initiatives with strategic business goals.

Leverage consumer behavior insights and user research to inform campaign development and reduce churn.

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SKILLS:

Familiarity with cross-channel lifecycle marketing.

Basic knowledge of SEO and web publishing best practices.

Experience with A/B testing and experimentation frameworks.

Ability to manage multiple projects and deadlines across teams and audiences.

EDUCATION/EXPERIENCE:

3+ years of experience in lifecycle marketing, CRM, or email marketing.

Expert-level proficiency in HubSpot (emails, workflows, forms, segmentation, reporting).

Strong writing skills with the ability to tailor content for different audiences and channels.

Experience managing social media platforms and content calendars.

Excellent project management and communication skills.

Passion for customer experience and data-driven marketing.

Analytical mindset with experience using performance data to drive decisions.

Experience with A/B testing and experimentation frameworks..

ETS is mission driven and action oriented

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