Marketing Demand Generation Manager

ITW • Troy, OH • 11h ago

Job Description:

ITW Food Equipment Group LLC designs and manufactures commercial food equipment for food service and retail customers through its subsidiaries. The company's products include ware washing equipment; cooking equipment, including ovens, ranges, and broilers; refrigeration equipment, including refrigerators, freezers, and prep tables; food processing equipment, including slicers, mixers, and scales; and kitchen exhaust, ventilation, and pollution control systems. ITW FEG has the largest service network in this industry to support our global customers, with highly specialized technicians and best-in-class supply chain procedures. The company was incorporated in 2001 and is based in Troy, Ohio. ITW Food Equipment Group LLC is an Illinois Tool Works Inc. subsidiary.

SUMMARY

The Demand Generation Manager is responsible for leading strategic marketing initiatives that drive lead generation, customer acquisition, and revenue growth. This role involves designing and executing integrated campaigns, managing performance metrics, and optimizing marketing processes to improve ROI. The manager collaborates closely with sales, product, and customer service teams to ensure alignment across the customer journey and to deliver cohesive, data-driven marketing efforts. They oversee the use of marketing automation and CRM platforms, analyze campaign performance, and present insights to stakeholders. The manager also conducts market research, monitors industry trends, and maintains relationships with external partners to expand reach and influence. Additionally, they manage budgets and forecasts, support team development, and foster a culture of continuous improvement to meet both customer and organizational objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

These are the most significant job duties performed. The size, scope and complexity of assigned duties and responsibilities are dependent on the level and experience of the incumbent. To perform this job successfully, an individual must be able to perform each assigned essential duty satisfactorily. Other responsibilities or special projects not specifically listed below may also be assigned.

The major responsibilities of this role include:

STRATEGIC MINDSET: Anticipates market trends, customer behaviors, and competitive dynamics to shape long-term demand generation strategies. Aligns campaign planning with business objectives, leveraging insights to position the brand effectively and drive sustainable growth.

DECISION QUALITY: Makes sound, data-informed decisions that optimize campaign performance and resource allocation. Evaluates multiple inputs-such as lead quality, conversion metrics, and channel effectiveness-to guide strategic adjustments and maximize ROI.

ACTION ORIENTED: Moves quickly to launch and iterate on campaigns, embracing a test-and-learn mindset. Identifies opportunities for improvement, implements solutions with urgency, and ensures marketing efforts remain agile and responsive to business needs.

DRIVES RESULTS: Consistently delivers measurable outcomes by setting clear goals, tracking KPIs, and holding teams accountable. Focuses on increasing lead volume, improving conversion rates, and driving revenue through targeted demand generation efforts.

COLLABORATES: Builds strong partnerships across sales, product, and customer service teams to ensure alignment and shared ownership of campaign success. Encourages cross-functional input and fosters a culture of transparency and teamwork.

COMMUNICATES EFFECTIVELY : Clearly conveys campaign strategies, performance insights, and recommendations to stakeholders at all levels. Tailors messaging to diverse audiences and ensures alignment through consistent, compelling communication.

SAFETY: Promotes a culture of accountability and compliance in all marketing operations. Ensures data privacy, ethical marketing practices, and adherence to brand standards while fostering a safe and inclusive work environment.

MANAGES COMPLEXITY: Navigates multiple channels, technologies, and data sources to deliver integrated marketing solutions. Balances competing priorities and adapts strategies to meet evolving customer expectations and business demands.

SUPERVISORY RESPONSIBILITIES

· This position will directly lead and influence the work of others

MINIMUM QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and Work Experience

· BS Degree in Marketing, or related field with at least 5-7 years of demand generation experience.

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this job, the employee is:

· Regularly required to sit

· Operates standard office equipment

Working Conditions

· Office environment

· Noise level in the work environment is usually moderate

Hours of Work

· Normal business hours with extended hours as needed

· Travel up to 25%

Compensation Information:

The pay rate will depend on the successful candidate's qualifications and prior experience.

ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

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