Sales Support/Administrative Assistant

Latitude Inc • Columbia, MD • 12h ago

A technology solutions company supporting both public and private sector clients is seeking a Sales Support / Business Development Representative to join its growing team. This position plays a key role in supporting the organization’s growth strategy through marketing, client engagement, and business development activities. The ideal candidate is proactive, organized, and comfortable working in a fast-paced, collaborative environment.

Key Responsibilities

1. Marketing, Outreach, and Brand Development
Maintain and update company website content and social media platforms to enhance visibility and engagement.
Assist in the execution of marketing campaigns and go-to-market strategies.
Support promotional activities including trade shows, conferences, and digital marketing efforts.
Manage participation in industry groups and professional associations.
Conduct market research and competitor analysis to identify new opportunities.
Lead targeted outreach initiatives for specific customer segments and technology domains.
2. Business Development and Sales Operations
Support business development activities across government and commercial markets.
Track new opportunities and assist in proposal development and capture planning.
Monitor budgets, metrics, and forecasts related to business development activities.
Maintain CRM systems, ensuring data accuracy and effective reporting.
Support partner and channel management efforts.
Coordinate cross-functional collaboration to ensure customer requirements are met.
3. Customer Engagement and Relationship Management
Respond promptly to customer inquiries via email, web, or phone.
Ensure timely follow-up with prospective and existing customers to maintain satisfaction and account health.
Track and manage service records, warranties, and customer data.
Assist with long-term relationship management and client retention strategies.
4. Administrative and Operational Support
Provide administrative support for business development initiatives, meetings, and deliverables.
Prepare recurring reports and dashboards with accurate metrics.
Ensure compliance with organizational data protection and confidentiality standards.
5. Technical and Analytical Support
Demonstrate proficiency in CRM tools and Microsoft Office applications (especially Excel and PowerPoint).
Conduct business intelligence and market research on potential clients and industry trends.
Support workflow automation and process improvements to enhance team efficiency.
Develop an understanding of company products and solutions to effectively communicate value to customers and partners.

Qualifications

Bachelor’s degree or equivalent experience.
2+ years of experience in business development, inside sales, or marketing support—preferably in a technology or professional services environment.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail.
Proficiency in Microsoft Office and CRM systems.
U.S. Citizenship and eligibility to work on sensitive government-related projects (if applicable).

$60,000 - $65,000 a year

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