Brand & Marketing Manager

Do it Best Corp. • Fort Wayne, IN • 1d ago

Brand & Marketing Manager About this role: The Brand and Marketing Manager will lead the development and ownership of the national marketing plan for Do it Best and True Value. This role is responsible for building and measuring integrated marketing campaigns for both brands, focused on driving brand awareness, driving foot traffic and sales to ecommerce and our local stores. This individual will oversee the campaign strategy and planning, while working closely with other marketing managers (ecommerce, promotional planning, etc.) to execute. In addition, they will work closely with our marketing agency.

Responsibilities include:

Develop and maintain national marketing calendars for the Do it Best and True Value brands.

Partner with our marketing agency and manage marketing campaigns across various channels for the Do it Best and True Value brands, adapting the message and strategy for different target audiences. Track overall performance of campaign, specifically measuring brand health, store and site traffic, consumer consideration, and sales lift.

Develop and implement strategies to strengthen brand relevance, differentiation, and consumer engagement.

Champion innovative approaches to drive awareness and loyalty, leveraging digital channels, partnerships, and experiential marketing.

Collaborate with cross-functional teams to bring omnichannel marketing campaigns to life across digital, social, print, in-store, and national media.

Partner with creative and communications teams to ensure brand voice and creative is consistent for both True Value and Do it Best brands.

Identify strategic opportunities using consumer insights and competitive analysis.

Supports and encourages cross functional collaboration with Merchandising, Marketing, and Sales team leaders.

Education and Experience:

5-7 years in brand or campaign strategy.

Strong project management and cross-functional coordination skills.

Benefits available to you:

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work/life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career advancement opportunities

About Do it Best Group: Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently-owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities. Culture: Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role. Our Philosophy: Serving others as we would like to be served Our Mission: Making the best even better Our Goal: Helping members grow and achieve their dreams

Similar Jobs

Customer Service Representative

U-Haul • Fort Wayne, IN • 10h ago

Management & Administrative

Location: 808 E Washington Blvd, Fort Wayne, Indiana 46803 United States of America Are you a people person? Do you love helping others? U-Haul is in search of friendly, motivated people for the position of Customer Serv...

10h ago

Go to Apply

Customer Service Representative

U-Haul • Fort Wayne, IN • 10h ago

Management & Administrative

10h ago

Go to Apply

Senior Manager, Supply Chain Management (Onsite - Fort Wayne, IN)

L3Harris • Fort Wayne, IN • 12h ago

Management & Administrative

L3Harris is dedicated to recruiting and developing high-performing talent who are passionate about what they do. Our employees are unified in a shared dedication to our customers' mission and quest for professional growt...

12h ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Huntington, IN • 1d ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

1d ago

Go to Apply

Part Sales Manager - Part Time

AutoZone, Inc. • Huntington, IN • 1d ago

Management & Administrative

1d ago

Go to Apply

Administrative Assistant

Robert Half • Fort Wayne, IN • 2d ago

Management & Administrative

Description Are you an organized, detail-oriented detail oriented with exceptional administrative skills and expertise in Microsoft Outlook? Our company is seeking a dedicated Administrative Assistant to join our team, w...

2d ago

Go to Apply

Customer Service Specialist

CRST • Fort Wayne, IN • 3d ago

Management & Administrative

Description Ready to Drive Success? Join CRST as a Customer Service Specialist and help us build and maintain positive relationships with our customers. If you are a great communicator and know how to provide quality ser...

3d ago

Go to Apply

Administrative Assistant

SCI Shared Resources, LLC • Fort Wayne, IN • 3d ago

Management & Administrative

Our associates celebrate lives. We celebrate our associates. Provides administrative support to a funeral home, cemetery, crematory or a combination of these facilities. Assists with special projects, research, and resol...

3d ago

Go to Apply

Program Manager III, Data Center Operations, Google Cloud

Google • Fort Wayne, IN • 4d ago

Management & Administrative

Program Manager III, Data Center Operations, Google Cloud corporatefare_ Google place Sunnyvale, CA, USA; Austell, GA, USA; +17 more; +16 more Mid Experience driving progress, solving problems, and mentoring more junior...

4d ago

Go to Apply

Family Case Manager

State of Indiana • Decatur, IN • 4d ago

Management & Administrative

Family Case Manager Date Posted: Dec 8, 2025 Requisition ID: 469355 Location: Decatur, IN, US, 46733 Work for Indiana Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the sta...

4d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.