Program Manager - Marketing Technology and Operations

Highmark Health • Carson City, NV • 2d ago

Company :

Highmark Health

Job Description :

GENERAL OVERVIEW

This role defines, delivers, and manages complex marketing programs and initiatives that support the Marketing Technology and Operations Team. Ensure alignment between marketing strategy, operational execution, and organizational goals. The position establishes governance structures, reporting processes, and operational rhythms for marketing programs, enabling visibility, accountability, and strategic impact across the enterprise.

ESSENTIAL RESPONSIBILITIES

Program & Initiative Management

Direct, coordinate, and manage multiple marketing programs and initiatives within the marketing strategy portfolio

Establish governance frameworks for campaign intake, prioritization, and resource allocation

Monitor program health (budget, timeline, KPIs) and implement corrective actions as needed Strategic Alignment & Governance

Define and maintain governance structures for marketing program management, including decision-making protocols, reporting cadence, and risk escalation processes

Ensure all marketing initiatives align with corporate strategy and CMO priorities Executive Support & Communication

Develop standardized marketing strategy templates and dashboards for KPI reporting Change Management & Adoption

Proactively identify and address potential barriers to change adoption within marketing initiatives.

Develop and execute change management plans to ensure smooth transitions for new processes, technologies, and strategic directions. Marketing Technology & Data Integration

Collaborate with Martech and Analytics teams to ensure marketing programs leverage platforms like Adobe Workfront, AEP, and CJA for workflow, segmentation, and performance reporting

Drive adoption of marketing dashboards and attribution models to measure program impact Continuous Improvement & Enhancements

Identify or track opportunities for program enhancements to improve efficiency, effectiveness, and strategic impact.

Implement, monitor, and track the impact of program enhancements, ensuring lessons learned are integrated into future program development. Operational Adherence & Compliance

Ensure all marketing programs and initiatives adhere to established governance models, operational frameworks, and new ways of working, driving consistency and best practices across the marketing organization. Stakeholder Engagement

Partner with internal stakeholders to develop messaging for marketing initiatives

Customer-Centric Metrics

Develop and deploy customer engagement and satisfaction metrics tied to marketing programs

EDUCATION

Minimum

High School Diploma / GED

Substitutions

None

Preferred

Bachelor's degree in Business Administration or Technology Management-related area of study

MBA or Master's Degree in Technology Management-related area of study

EXPERIENCE

Minimum

7 -10 years of work experience in project management or

7-10 years of work experience delivering business solutions using information technology

Preferred

Experience in healthcare marketing, marketing technology platforms, and strategy development

LICENSES/CERTIFICATIONS

Required

None

Preferred

PMP or Certification in Project Management

SCOPE OF RESPONSIBILITY

Does this role supervise/manage other employees?

WORK ENVIRONMENT

Is Travel Required?

Yes

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement: This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

Note: Job duties and responsibilities support separation of duties across multiple users

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Pay Range Minimum:

$78,900.00

Pay Range Maximum:

$147,500.00

Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.

For accommodation requests, please contact HR Services Online at HRServices@highmarkhealth.org

California Consumer Privacy Act Employees, Contractors, and Applicants Notice

Req ID: J273334

Similar Jobs

Operations Manager

Nature's Bakery • Carson City, NV • 1h ago

Management & Administrative

The Operations Manager is responsible for overseeing all front-end and back-end production activities to ensure efficient, safe, and high-quality operations. This role provides direct leadership to Shift Supervisors and...

1h ago

Go to Apply

Sr. Business Operations Manager

Autodesk • Carson City, NV • 1h ago

Management & Administrative

Job Requisition ID # 25WD93580 Position Overview: We are looking for a Senior Business Operations Manager to drive strategic operations for the GET (Growth Experience Technology) organization. Reporting to the Chief of S...

1h ago

Go to Apply

Warehouse Manager

Nature's Bakery • Carson City, NV • 13h ago

Management & Administrative

SUMMARY The Warehouse Manager is responsible for overseeing all inbound and outbound operations for both the on-site manufacturing warehouse and an off-site 3PL facility. This role plays a critical part in structuring th...

13h ago

Go to Apply

Executive Administrative Assistant - REMOTE (EST Timezone Preferred)

Prime Therapeutics • Carson City, NV • 14h ago

Management & Administrative

At Prime Therapeutics (Prime), we are a different kind of PBM, with a purpose beyond profits and a unique ability to connect care for those we serve. Looking for a purpose-driven career? Come build the future of pharmacy...

14h ago

Go to Apply

Technical Product Owner-Identity Access Management (IAM)

Concentrix • Carson City, NV • 17h ago

Management & Administrative

Home ( https://jobs.concentrix.com/ ) »Job Details Technical Product Owner-Identity Access Management (IAM) Information Technology Other Location United States Of America Language English Apply Now ( https://cnx.wd1.mywo...

17h ago

Go to Apply

Technical Account Manager

Cognizant • Carson City, NV • 17h ago

Management & Administrative

Role: Technical Manager Location: Remote Job Summary This role will play a pivotal role in optimizing and managing the client's Azure infrastructure. Your expertise will ensure seamless operations and drive efficiency in...

17h ago

Go to Apply

CMMS Account Manager

CBRE • Carson City, NV • 17h ago

Management & Administrative

CMMS Account Manager Job ID 250487 Posted 10-Dec-2025 Service line GWS Segment Role @type Full-time Areas of Interest Digital & Technology/Information Technology Location(s) Dallas - Texas - United States of America,...

17h ago

Go to Apply

AI Engineering Consultant - Senior Manager - Consulting - Open Location

EY • Carson City, NV • 1d ago

Management & Administrative

Location: Anywhere in Country At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY...

1d ago

Go to Apply

Account Manager - Remote

Prime Therapeutics • Carson City, NV • 1d ago

Management & Administrative

1d ago

Go to Apply

Manager, Data Science

Cardinal Health • Carson City, NV • 2d ago

Management & Administrative

What Data Science contributes to Cardinal Health The Data & Analytics Function oversees the analytics life-cycle in order to identify, analyze and present relevant insights that drive business decisions and anticipat...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.