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GENERAL FUNCTION:
The Senior Marketing & GTM Enablement Manager is a strategic, hands-on leader responsible for shaping how DTS shows up in the market and how our teams engage clients and partners. This individual develops and delivers high-impact content, campaigns, and programs across industry events, digital channels, and partner ecosystems-elevating our thought leadership and strengthening engagement throughout the client lifecycle.
In this role, the manager builds the strategies, frameworks, and tools that equip Sales, Product, and Client teams to communicate our value clearly, launch solutions effectively, and deepen relationships with retailers, banks, and ecosystem partners. This position independently drives go-to-market initiatives, from content development to sales enablement to campaign measurement, ensuring alignment, readiness, and consistent execution across the organization.
The role requires strong judgment and accountability, including adherence to established policies and open communication around risks and issues. This leader ensures all actions reflect a commitment to doing what is right for clients, colleagues, and the business-delivering results while operating within the Bank's risk appetite and maintaining a positive customer experience.
ESSENTIAL DUTIES & RESPONSIBILITIES:
? Lead the development and execution of DTS's GTM strategy , ensuring clear, consistent messaging and coordinated readiness across Sales, Product, Client Success, Relationship Managers, and Marketing teams for an industry-leading SaaS product.
Maintain consistent brand presence and market positioning across digital channels, physical events, partner ecosystems, and all GTM materials.
Build and execute GTM launch campaigns for new products, enhancements, and strategic initiatives, including strategy, messaging, content creation, sales enablement, and internal/external communications.
Design and manage sales enablement programs that equip teams with the tools, insights, and narratives needed to guide effective client conversations and articulate DTS's operational, financial, and strategic value.
Track and report GTM performance metrics , including engagement, adoption, campaign results, and influenced pipeline, ensuring visibility into how GTM activities contribute to organizational value drivers.
Design, develop, and maintain external-facing collateral and GTM assets , including pitch decks, one-pagers, case studies, solution briefs, video scripts, event materials, and digital content that support sales effectiveness and market education.
Lead the strategy and execution of webinars, virtual events, and partner programs , developing content that supports education, adoption, and thought leadership across retail, banking, and cash ecosystem audiences.
Plan and execute DTS's presence at industry conferences and events , including booth strategy, content development, logistics, speaker preparation, and coordinated follow-up to drive engagement and pipeline impact.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
Bachelor's degree in Business, Marketing, Product Management, or related field
Five years' experience in B2B Marketing or GTM Experience in: Fintech, SaaS, Retail Technology, Banking Technology, Payments, or Cash Automation
Demonstrated GTM and content success supporting commercial objectives and business growth
Outstanding written, storytelling, and verbal communication skills
Strong creative and content development skills
Ability to interpret campaign analytics and optimize based on performance
Comfort operating within fast-paced, remote, cross-functional environments
Strong PC skills, including Microsoft Office (Word, Excel, PowerPoint)
Experience with Hubspot CRM and Marketing Automation (Preferred)
ABOUT DTS:
DTS is a market innovator in SaaS-based cash logistics and payment data solutions, enabling retailers and banks to digitize the movement of physical currency. We provide automation, real-time visibility, and operational efficiency that transform how money flows across the retail and financial ecosystem.
All the above duties and responsibilities are essential job functions for which reasonable accommodation will be made. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This position description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Employees may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation.
DTS Sr. Go-To-Market Manager
Total Base Pay Range 94,500.00 - 203,200.00 USD Annual
At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.
Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.
LOCATION -- Virtual, Georgia 00000
Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes - no matter how they are submitted - will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
