Senior Marketing Manager

Share Local Media • New York, NY • 4h ago

About us

Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of transforming offline marketing channels, starting with direct mail and now OOH, by turning them into high performing, scalable channels for a digitally native client set. To do so, we've taken an inputs based-approach to the space, and re-engineered the channels from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all @types.

So what does SLM actually do? We're a full-service direct mail & OOH agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Away, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.

What are we like at SLM? We're passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming old-school channels into something new through data, product, technology, and a service-driven mentality.

Share our excitement? Great - We'd love to hear from you!

The Role

We're looking for a data-driven, commercially-minded Senior Manager to lead our new Out of Home offering. This role will own the P&L for the business line as well as the full client portfolio and report to the VP.

The ideal candidate demonstrates strong competencies across analytical, communication, strategic, operational, commercial and team leadership elements. As the team lead you'll play a major part in thinking strategically about areas of future growth, laying a stronger, more scalable operational foundation for the product, all while managing new and existing client relationships. A key goal of this role is building high performing out of home campaigns, scaling the business, managing the full P&L, and serving as a guide, mentor, and leader within the company. You will work with all Share Local Media teams and be an integral part of our mission to make marketing easier for tech and e-commerce brands everywhere.

We're a startup, so we're looking for someone with an entrepreneurial spirit, passion for marketing and the company, and a fit with our core values of teamwork and kindness.

Key Responsibilities

Lead tactical and strategic planning on the OOH program for our client portfolio

Execute large-scale OOH campaigns from start to finish, including media buying and measurement execution

Build and manage vendor relationships with external OOH publishers, specialists, and other suppliers in the space

Produce a wide-range of strategic proposals to convert new and existing clients, utilizing data analysis to fuel recommendations

Manage client relationships, and foster growth and satisfaction by ensuring campaign information and deliverables are delivered in a timely and satisfactory manner

Evaluate and collaborate with internal and external stakeholders to grow client OOH program, client relationships, and initiatives to drive overall business growth

Autonomously own projects related to revenue growth and cost optimization for the business line

Working with VP to develop and maintain budget forecasts, as well as organized P&L tracking

Qualifications

7+ years of marketing experience with at least 5 in the Out of Home industry

Passion for marketing and relationship management

Strong sense of urgency and great time management skills

Strong analytical, organizational, and communication skills (oral and written)

Very comfortable with analytics and taking a data-driven approach to marketing

Self-starter and problem solver with a get it done attitude

Ability to work independently and manage relationships in a constantly changing startup environment

Ability to hire, onboard, train and develop a team with strong sense of leadership

Comfortable presenting in front of large groups and representing our company in client meetings with VPs and high-level executives

Applicants must be authorized to work in the United States

What we offer

Base salary range for this position is $120,000 - $128,000 and is based upon experience and other factors.

Full-time role, hybrid NYC based

Career ownership and growth opportunities

Flexible vacation policy

Robust benefits package

A fun culture including: team events, happy hours, and trips

The opportunity to work with a group of passionate, humble, and kind team members.

If you're looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing and implementing them, and then scaling them quickly across clients/teams.

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