Job Description Summary
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
As the Senior Marketing Manager for US Downstream, you will lead a high-impact portfolio central to the future growth of the Endourology Platform within the Urological and Critical Care division. This role is responsible for both disposable products and capital equipment management, driving multiple imminent product launches and managing an existing premiere portfolio. This person must be a strategic leader with a growth mindset, capable of navigating complexity and inspiring cross-functional teams.
You will be responsible for elevating existing marketing capabilities, while introducing new ideas to accelerate the achievement of portfolio growth objectives. This includes driving key strategic initiatives in close collaboration with cross-functional leaders and senior management. The role reports to and works closely with the Associate Global Marketing Director, Endourology, ensuring alignment with broader platform and divisional goals.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.
Relocation assistance may be available
About this role
As the Senior Marketing Manager for US Downstream, you will lead a high-impact portfolio central to the future growth of the Endourology Platform within the Urological and Critical Care division. This role is responsible for both disposable products and capital equipment management, driving multiple imminent product launches and managing an existing premiere portfolio.
Key Responsibilities
Develop and execute bold commercial strategies to achieve revenue and profitability targets, including launching new products, revitalizing existing solutions, optimizing pricing, and expanding promotional channels.
Collaborate closely with sales and other functional leaders to capitalize on commercial opportunities.
Enhance customer experience through improved demand/supply planning, responsive support, and proactive issue resolution.
Lead the development of multi-channel marketing campaigns, crafting compelling value propositions grounded in customer insights and clinical evidence.
Translate market and customer insights into actionable strategies that address unmet market needs and accelerate portfolio growth.
Build and manage relationships with key opinion leaders and strategic vendors, overseeing scope, timelines, and deliverables.
Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.
About You
To succeed in this role, you must be a strategic leader with a growth mindset, capable of navigating complexity and inspiring cross-functional teams.
Required Experience and Education
Bachelor's degree
At least 8 years of progressive marketing or commercial experience in the life sciences
Leadership presence with the ability to influence, negotiate, and align stakeholders through clear communication and organizational awareness
Strong interpersonal and influencing skills; able to build trust across diverse teams and stakeholders
Strategic thinker with a track record of translating vision into actionable marketing plans that deliver results
Proven success in leading global product launches and cross-functional initiatives
Must have operating room experience
Ability to travel 25%
Preferred Experience
Master's Degree
Prior experience in Urology/Endourology field
Pharmaceutical or med device sales experience
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit? https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
Required Skills
Optional Skills
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Primary Work Location
USA GA - Covington BMD
Additional Locations
Work Shift
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
