(Hybrid) Marketing Technologist - Enrollment Management

West Virginia University • Morgantown, WV • 2h ago

Description The Enrollment Management Department at West Virginia University is currently accepting applications for a Marketing Technologist. About the Opportunity The Marketing Technologist serves as a strategic bridge between marketing, recruitment, enrollment management, and information technology, ensuring that West Virginia University's marketing technology ecosystem operates efficiently and effectively in support of enrollment and revenue growth. This position plays a critical role in connecting data, systems, and strategy-enabling accurate campaign measurement, reliable attribution, and data-informed decision-making across units. While reporting within the Enrollment Management unit, the position will also serve WVU Online and Strategic Communications and Marketing, providing support service integral to the work of all three units, as well as academic recruitment teams. The Marketing Technologist ensures the university's marketing investments are measurable, optimizable, and compliant-directly contributing to improved marketing ROI, higher conversion rates, and enhanced student recruitment pipelines. This role is ideal for a candidate who combines technical proficiency in marketing and CRM systems with a strong understanding of higher education marketing strategy, analytics, and cross-departmental collaboration. We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including: 37.5-hour work week 13 paid holidays (staff holiday calendar) 24 annual leave (vacation) days per year (employee leave) 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof) WVU offers a range of health insurance and other benefits 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's. Wellness programs Application Instructions Resume attachment is required, and a cover letter is strongly preferred. When logged into your profile, select "Additional Attachments" to attach your documents. Be sure to select the "Relevant" box next to the file name to include the attachment with your application - your documents will not be visible if unchecked. What You'll Do Administer, optimize, and integrate the university's marketing technology stack-including CRM, marketing automation, analytics, and advertising platforms-to ensure accurate tracking, attribution, and reporting of marketing performance. Partner with marketing, enrollment, and academic units to define key performance indicators (KPIs) and build reporting frameworks that measure the full student recruitment funnel, from inquiry through enrollment. Strategic planning for top-of-funnel activities, from inquiry (lead) generation through application. Execute the institutional name buy strategy levering various sources such as College Board, Encoura, Niche, and others. Manage the import, segmentation, and use of leads within Salesforce CRM. Ensure accuracy... For full info follow application link.

West Virginia University is proud to be an Equal Opportunity employer and is the recipient of an NSF ADVANCE award for gender equity. The University values diversity among its faculty, staff, and students, and invites applications from all qualified applicants regardless of race, ethnicity, color, religion, gender identity, sexual orientation, age, nationality, genetics, disability, or Veteran status.

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