Senior Director, Head of U.S. HCP Marketing - HS

Insmed Inc. • Bridgewater, NJ • 6h ago

At Insmed, every moment and every patient counts - and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress. That commitment has earned us recognition as Science magazine's No. 1 Top Employer for four consecutive years, certification as a Great Place to Work in the U.S., and a place on The Sunday Times Best Places to Work list in the UK.For patients, for each other, and for the future of science, we're in. Are you?About the Role:The Senior Director, Head of U.S. HCP Marketing for our brensocatib program in HS (hidradenitis suppurativa) will be responsible for shaping and executing the professional marketing strategy to ensure successful U.S. launch readiness and long-term adoption. This role is focused on the U.S. market.This leader will focus on driving HCP engagement, advancing scientific education, and developing tailored communications focused on addressing the unique challenges of HS. This leader will also be responsible for building and developing a high-performing brand team.What You'll Do: Key ResponsibilitiesHCP Marketing Strategy Development Develop the professional brand strategy for brensocatib in HS, including positioning, messaging, creative development and go-to-market frameworks tailored to dermatologists treating HS. Partner with Medical Affairs and Commercial Effectiveness to ensure key clinical and research insights inform HCP strategies. Lead development and implementation of tactical planning, sequencing and KPIs, ensuring cross-functional collaboration and alignment, to support brensocatib adoption at launch Collaborate with cross-indication brensocatib marketing teams, ensuring brand messaging is aligned as appropriate. Lead integrated U.S launch readiness for HCP and payer channels and represent brensocatib in go-to-market and organizational design builds Actively participate and represent Brand in various cross-functional meetings (e.g. Data Governance, Supply, Global Brand Strategy Team, etc) Work closely with Legal, Regulatory, Compliance, Medical Affairs, Market Access, Advocacy, and Commercial Operations team members to align and compliantly execute key tactical activities Work closely with the financial business partner to identify and manage HCP resourcesQualifications Bachelor's degree required; MBA/advanced degree preferred. 10-12+ years in pharmaceutical/biotech industry, with at least 8 years in HCP, payer, or market access marketing roles. Proven success in developing and executing launch strategies and tactics targeting HCP audiences in competitive, specialty markets. Experience in dermatology and/or HS preferred. Strong leadership and influencing skills, with a track record of effectively leading cross-functional teams within a matrix organization. Exceptional communication and presentation skills, including experience preparing executive-level updates. Strategic thinker with strong analytical, problem-solving, and execution skills. Experience as a people manager preferred with track record of developing talent. Proven ability to develop exceptional relationships and have an impact on or appropriately influence others Experience working with global colleagues preferred Experience working in a franchise with multiple brands preferred Experience working in a start-up and/or mid-cap sized company highly desired Familiarity/experience with regulatory and pharmaceutical legal promotional review processes Successful track record of U.S. product launch experience also preferred. Highly developed organizational and prioritization skills and capability Must have excellent communication skills (verbal and written). * Highly organized with a strong attention to detail, clarity, accuracy and conciseness.

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