Funnel & Demand Strategy Manager, Mid-Market (IES)

Intuit • Woodland Hills, CA • 7h ago

Overview

About the Role

We're looking for a data-driven, systems-minded marketer to own funnel clarity and performance for the Mid-Market business. As the Funnel & Demand Strategy Manager, you'll be the connective tissue across Marketing, Sales, and BDR - diagnosing where and why conversion breaks down, and partnering with ops and GTM leaders to fix it.

You'll design and continuously evolve the architecture of our revenue funnel: stage definitions, scoring logic, routing rules, and SLAs that drive velocity from MQL to Opportunity. This is a high-visibility, strategic role for someone who loves turning complexity into clarity and insights into action.

Responsibilities

Key Responsibilities

Serve as the Mid-Market expert on funnel health - analyzing performance, identifying leakage points, and driving alignment on corrective actions.

Define and maintain the measurable design of the IES revenue funnel, including stage definitions, scoring frameworks, routing rules, and conversion SLAs.

Partner with Marketing Ops, Sales Ops, and BDR leadership to understand root causes behind performance trends and implement process or enablement fixes.

Translate data into narratives that help GTM teams understand what's working, what's stalling, and where to focus to accelerate pipeline creation.

Support quarterly planning and readouts by providing funnel insights that inform investment decisions, target setting, and campaign optimization.

Stay connected to evolving best practices in demand diagnostics, revenue architecture, and marketing-to-sales handoffs.

Qualifications

5+ years of experience in B2B demand generation, revenue operations, or marketing strategy.

Deep understanding of B2B funnel dynamics and lifecycle stages from inquiry through closed-won.

Skilled at interpreting data and diagnosing performance drivers; able to turn insights into clear recommendations.

Experience partnering with Marketing Ops, Sales Ops, and SDR/BDR teams to improve conversion and velocity.

Strong communicator comfortable influencing cross-functionally without direct authority.

Familiarity with CRM and marketing automation reporting (Salesforce, Marketo) - no heavy system admin required.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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