Entry-Level Product Marketing Manager - IT & Cloud Financial Management Portfolio

IBM • Bellevue, WA • 1d ago

Introduction

IBM is a global leader in hybrid cloud, AI, and enterprise transformation. Our technology empowers clients to modernize their operations, optimize spend, and make data-driven decisions. Within IBM's Automation and FinOps-focused offerings, our IT Financial Management (ITFM) and Cloud Financial Management (CFM) solutions help organizations gain visibility into technology investments, manage cloud costs, and maximize the value of digital transformation.

Your role and responsibilities

As an entry-level Product Marketing Manager for IBM's ITFM and Cloud Financial Management portfolio, you will help define how IBM brings cost optimization and financial governance capabilities to market. You'll partner closely with product teams, TBM and FinOps experts, sales and enablement to craft messaging that demonstrates how IBM empowers organizations to understand, control, and optimize their IT and cloud spend. This role is ideal for early-career professionals who want to combine an interest in technology, finance, and storytelling to support a rapidly growing, high-impact market segment.

What You'll Do - Product Positioning & Messaging

Develop and refine messaging that communicates the value of IBM's ITFM and CFM solutions, including cost transparency, budgeting, forecasting, chargeback/showback, and cloud cost optimization.

Translate financial management concepts and technical capabilities into compelling, business-focused narratives for IT, finance, and FinOps audiences. Go-to-Market (GTM) Execution

Support GTM plans for product releases and roadmap updates across the FinOps and IT spend optimization portfolios.

Collaborate with product management, sales, and digital marketing to deliver launch assets, competitive guidance, and customer-ready content. Market & Customer Insights

Conduct research on FinOps trends, cloud cost management tools, IT budgeting processes, and competitor offerings

Assist in synthesizing analyst reports, customer interviews, and usage data to inform positioning and identify whitespace opportunities.

Sales & Partner Enablement

Develop sales tools such as pitch decks, value calculators, product one-pagers, competitive battlecards, and objection-handling guides.

Participate in internal enablement sessions to help sellers and partners articulate IBM's value in the ITFM and CFM markets.

Content Development

Create content that demonstrates thought leadership in FinOps and IT cost optimization, including blog articles, customer stories, web content, and event messaging.

Support webinar scripts, demos, and conference content that showcases IBM's expertise in cloud cost governance.

Who You Are

A strong communicator who can simplify complex technical and financial concepts.

Curious about FinOps, cloud economics, IT budgeting, and how enterprises manage technology investments.

Comfortable working cross-functionally and contributing to multiple initiatives simultaneously.

Eager to learn about hybrid cloud, automation, and financial management tooling.

Required technical and professional expertise

Bachelor's degree in Marketing, Business, Finance, Communications, Information Systems, or

a related field. * Strong written and verbal communication skills.

Foundational understanding of marketing principles.

Interest in cloud computing, enterprise IT, financial operations, or cost optimization.

Ability to conduct basic competitive and market analysis.

Strong written and verbal communication skills.

Foundational understanding of marketing principles.

Interest in cloud computing, enterprise IT, financial operations, or cost optimization.

Ability to conduct basic competitive and market analysis.

Preferred technical and professional experience

Exposure to FinOps concepts, IT cost management, or cloud platforms (AWS, Azure, IBM

Cloud, Google Cloud, etc.).

Experience (internship or academic) in B2B technology, SaaS, financial analysis, or product

marketing. * Ability to analyze spend data or dashboards using Excel, Google Sheets, or analytics tools.

Familiarity with project management or GTM content development tools (e.g., Monday,

Confluence, Asana).

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM

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