Senior Manager - Content

Publicis Groupe • United States, United States • 6d ago

Company description

As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.? We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.? Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage. ? ?Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices. ? ?Spark Foundry is part of the global Publicis Media agency network, a key division of Publicis Groupe

Overview

The Senior Account Manager will be responsible for managing and maintaining the social media presence of our client on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok. The primary focus of this role will be to lead the client relationship, manage a team of social media account managers, and ensure the delivery of high-quality work that meets or exceeds client expectations.

Responsibilities

Technical & Product

Have a deep understanding of social media platforms, tools, and best practices, as well as stay up-to-date with the latest trends in social media marketing.

Lead and manage a diverse team to deliver high-quality work that meets or exceeds client expectations.

Collate and curate engaging content for social media platforms, including text, graphics, and videos, that aligns with the brand's overall social media strategy.

Use social media tools effectively to monitor, track, and analyze metrics related to online engagement, traffic, and overall brand awareness.

Ensure that the team is equipped with the latest technologies, technical resources, and knowledge of platforms, practices, and processes that are relevant to the position.

Business Acumen & Operational Efficiency

Have a strong understanding of the client's business goals and how social media marketing can help achieve them.

Collaborate closely with the client and internal team members to ensure that social media content is on-brand and aligned with overall marketing objectives.

Develop and implement social media calendars and schedules to ensure timely and consistent posting.

Manage and track budgets related to social media advertising and content creation.

Continuously improve processes and workflows to maximize operational efficiency and reduce waste in time and resources.

Innovative & Analytical Mindset

Use creative ideation to develop unique and innovative social media content ideas that engage with the online community and align with brand objectives.

Use analytical reasoning to track and analyze social media metrics, and to make data-driven decisions to optimize the social media strategy.

Stay up-to-date with the latest trends and best practices in social media marketing, and apply them to improve the overall social media strategy.

Qualifications

Bachelor's degree in marketing, communications, or related field.

At least 7-10 years of experience in social media marketing, account management, or related field.

Proven experience managing social media channels on various platforms, including Twitter, Facebook, Instagram, Snapchat, and TikTok.

Experience in creating engaging social media content, as well as using social media tools for monitoring and analyzing performance metrics.

Excellent written and verbal communication skills in English and Arabic, with the ability to communicate effectively with different audiences.

Experience in leading and managing a team of social media account managers.

Additional information

R-3518 P-3986

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