Senior Copywriter - Arabic

Publicis Groupe • United States, United States • 2d ago

Overview

We are looking for a Copywriter who will spearhead social media content development for online branded campaigns with excellent storytelling skills and the ability to make any product or brand interesting and exciting.

The ideal candidate will thrive in a team-based, high-paced, and detail-oriented environment. The candidate will ensure the content created adheres to voice, brand, and quality standards. The candidate will work closely with the strategy and creative teams to implement successful content marketing initiatives for clients. He/She will be working with strategists and art directors in content development, from planning to execution and delivery.

Responsibilities

Technical & Product

Research brands and relevant industries and stay up-to-date with the latest digital trends

Generate, edit, publish and share daily digital content pieces, including but not limited to social posts and video annotations, etc.

Create fresh, new, and interesting ideas and convey them that effectively adopt the tone of the proposed brand/campaign

Business Acumen & Operational Efficiency

Understand the brand character and deliver content that is adherent to its TOV

Develop online social media campaign ideas for specific target audiences while succinctly communicating brand positioning and internal KPIs

Align multiple brand strategies and messaging ideas within the copy

Innovative & Analytical Mindset

Brainstorm fresh content ideas and collaborate with team members as necessary

Constantly reinforce understanding of what motivates online consumer behaviour and audience social media actions and desires

Produce content within tight turnaround timelines

Be a thought leader on emerging content trends across social platforms

People & Leadership

Strong grasp of social media space and online media jargon and technology

Ability to work under pressure and meet deadlines in a fast-paced creative environment

Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines

Naturally well organized and unfazed when working towards deadlines

Self

Has the personality to develop thriving client relations and can lead creative presentations

Strong conceptualisation and smart thinking skills

Energy, a sense of humour and an open & curious minds

Qualifications

At least 4 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.

Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and offline

Bachelor's Degree in the appropriate field of study

Additional information

R-3341P-3759

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