Director of Communications and Marketing

MIAMI UNIVERSITY • Oxford, OH • 3h ago

Job Description Summary

Established in 1809, Miami University consistently ranks among the top national public universities for providing students with a superior education and exceptional value. Miami is located in the quintessential college town of Oxford, Ohio, with polytechnic campuses in Hamilton and Middletown, a learning center in West Chester, a European study center in Luxembourg, and a 100% virtual option in Miami Online. A comprehensive research university, Miami empowers students to engage with premier teacher-scholars and benefit from a well-rounded liberal arts foundation and vibrant campus experience to develop lifelong skills for any career. With more than 240,000 high-achieving alumni, students gain access to an extensive and supportive community that opens doors globally and leads to amazing outcomes. With an ambition to effect meaningful change, Miami delivers the resources and experiences that prepare graduates to learn with purpose and lead with courage. Miami University's Communications and Marketing department has been charged with building and maintaining the university's brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of over 70 marketing and communications professionals and is looking to hire a director of communications and marketing for the College of Arts and Science. Reporting to the Senior Director of Academic Marketing and Communications in University Communications and Marketing with a dotted line to the Dean of the College of Arts and Science, the Director for Marketing and Communications for the College of Arts and Science is responsible for developing integrated, comprehensive and omni-channel marketing communications plans designed to help the College reach its enrollment goals and build its reputation both regionally and nationally. The incumbent will work closely with the Dean of the College of Arts and Science and will serve as a liaison between the Office of University Communications and Marketing and the College. This position has been approved for remote hybrid work: 3 days on campus and 2 days remote. Remote work is not a right; it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.

Job Description

Duties and Responsibilities

Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Arts and Science. - 70%

In collaboration with leaders in UCM, CAS, and Enrollment Management and Student Success, develop marketing and communications plans designed to drive success with established enrollment and brand goals.

Create and strategically execute marketing and communications plans to raise the College of Art and Science's public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.

Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, media request responses, and targeted media contacts.

Lead writer, editor, and publisher for recruitment collateral and all other CAS material including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like.

Manage vendors and freelancers that support marketing and communications for CAS (video, graphic design, PR, etc.)

Develop strategies for digital marketing.

Oversee the division's web presence and collaborate with web team members to plan and implement universit

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