Senior Marketing Manager, Geospatial Solutions

Woolpert, Inc. • Beavercreek, OH • 2h ago

We seek to move the world forward through innovative thinking.
Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. We blend design excellence with cutting-edge technology to deliver exceptional client value. Our team is passionate about their work and committed to building the next generation of industry leaders, and as a certified Great Place to Work, Woolpert embraces progress and innovation to create limitless opportunities for career growth.
Position Overview
Woolpert is hiring aMarketing Managerto join our dynamicMarketing andsupportsour Geospatial Sector.This position reports to theMarketing Directorandis responsibleforthe development, implementation, and strategic execution of the marketing plan for the market(s) they are assigned. The Senior Marketing Manager will lead strategic marketing initiatives for geospatial services and technologies, driving brand awareness, market penetration, and supporting revenue growth. This role combines leadership, market analysis, and campaign execution to position the company as a leader in geospatial solutions. You will collaborate with cross-functional teams to deliver integrated marketing strategies that resonate with target audiences in various industries.
We are unable to provide visa sponsorship for this position. Applicants must alreadypossesswork authorization in thecountrythe job islocated.
What You Will Do:
Strategic Marketing:
Create and execute strategic marketing plans for geospatial services and technologies, working collaboratively with Leadership, Sector Leads, and Market Directors.
Manage conferences, sponsorships, customer events, association involvement, public relations, internal communications, awards, collateral materials, webinars, advertising campaigns, videos, client interviews and meetings, e-mail campaigns, social media, and demonstrations.
Collaborate with sales to develop and implement marketingstrategyfor client capture strategies and client development activities.
Identifyand develop cross-sector opportunities to integrate geospatial marketing strategies to drive sales. Demonstrate leadership in advancing Woolpert in the marketplace.
Build andmaintainrelationships with geospatial industry associations including SAME, USGIF, OGC, WGIC, MAPPS, and NSGIC.
Conduct market research and competitive analysis toidentifyemerging opportunities.
Marketing Communications:
Managebrandto company standards.
Develop and manage communications tactics for all physical and digital forms of media.
Bring forward best practices toassistteams inexecutionof tactics.
Develop and share innovative tactics to help move the market, sector, and firm forward.
Support:
Develop and manage marketingbudgetfor the geospatial sector.
Attendandsupportnewer marketing managers in the attendance of national and regional conferences, tracking trade show ROI.
Participateon association boards and committees tomaintainmarket relevance.
Work collaboratively with other marketing managers and the Proposals, Creative, Government Affairs, and Sales teams to consistently lead firmwide initiatives and processes.
What You Will Bring:
Must have a BA/BS and ten (10) years of related professional work experience.
Experience in B2B marketing for technology or professional services.
Deep understanding of federal agency market dynamics and procurement processes.
Proven experience in geospatial technologies or related industries.
Establishednetwork within geospatial industry associations or partner organizations desired
Strong skills in digital marketing, analytics, and marketing automation tools.
Excellent communication and relationship-building abilities.
Strong p

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