Retail Media Advertising Analyst

Insight Global • San Bruno, CA • 3h ago

Job Description

Our top retail client is seeking a Marketing Analyst to join their Media Insights Team, supporting strategic decision-making for their consumer-packaged goods and grocery portfolio (ex: General Mills). This role requires a unique blend of technical expertise and strategic thinking. The ideal candidate will be comfortable working with advanced analytics tools like SQL and Tableau to build predictive models and uncover consumer behavior trends, while also being able to interpret media performance drivers, attribution results, and translate insights into actionable recommendations for stakeholders. They should be adept at connecting analytical outputs to broader business impact, client use cases, and optimization strategies. Strong communication skills are essential, as this role serves as a bridge between data science and business teams, helping to translate complex data into clear, compelling narratives that inform marketing decisions.

Building predictive models and analyzing consumer behavior trends using SQL

Developing Tableau dashboards to automate reporting and visualize key insights

Evaluating marketing impact by comparing campaign performance and analyzing cross-channel behavior for customers like General Mills.

Interpreting attribution results and articulating media performance drivers to stakeholders

Delivering actionable insights that inform client use cases and guide future campaign optimization

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

3-5 years of relevant analytical experience in media, marketing analytics, or consumer insights (agency, brand, publisher, or research side)

Familiarity with media reporting @types and campaign performance metrics

CTR, PPC, conversion rate, impressions, reach, CPA, ROAS

Proficiency in SQL for querying large datasets

Experience with Tableau for dashboarding and reporting

Strong presentation and communication skills to bridge technical insights with non-technical stakeholders

Ability to moderate discussions and collaborate across internal teams

Professional demeanor and strong organizational skills

Ability to identify insights, deep dive into data, and translate findings into actionable advertising campaign recommendations - Basic Python knowledge for data manipulation and exploratory analysis

Experience with retail media platforms (e.g., Lowe's, Best Buy, Amazon, Petco, Meta)

Experience with Google Cloud Platform (GCP) or equivalent cloud environments

Go to Apply

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