A position at White Cap isn't your ordinary job. You'll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.
The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.
Responsible for playing a pivotal role in executing White Cap's go-to-market strategy at the regional level. Drives brand awareness, customer engagement, and profitable sales growth through high impact localized marketing initiatives that align with our Blueprint for Growth. Plays a key strategic role in increasing brand adoption and growing market share by developing and executing targeted strategic campaigns, branch-level activations, supplier training, community outreach, and trade show and conference participation, while ensuring a seamless and consistent customer experience across all touchpoints.
Major Tasks, Responsibilities and Key Accountabilities
Partner with local sales leaders to identify and build strategy and initiatives with high-impact opportunities to engage customers and prospects in-market. Serves as a connector between functional marketing, Trade Expansion and Engineered Solutions teams and Field Leadership to align on the execution, planning and execution of localized customer-facing events, supplier participation, and community engagement initiatives that drive foot traffic and sales at branch location to support regional sales goals and market growth.
Serve as a brand ambassador for White Cap and our supplier partners at local trade shows, industry events, and association meetings. Support new branch openings, relocations, acquisitions, and strategic initiatives with tailored marketing support.
Align marketing priorities with White Cap objectives, sales targets, field needs and use market insights and performance data to inform strategy, positioning, and resource allocation. Provide feedback from the field to inform national marketing strategies and customer experience improvements.
Ensure all field marketing initiatives align with White Cap's omni-channel strategy, delivering consistent and connected customer experience across physical branches, digital platforms, and sales channels. Collaborate with the Omni Channel team to amplify local campaigns through digital marketing, email, social media, and e-commerce platforms.
Track and report on the effectiveness of field marketing activities, including ROI, customer acquisition, retention, frequency, and engagement metrics. Use data to continuously improve campaign performance and inform future planning.
Build and maintain strong relationships with key supplier partners and field leadership to co-develop marketing programs that enhance brand visibility and drive mutual growth. Maximize supplier marketing funds through strategic planning, execution, and post-event reporting.
Nature and Scope
Consults with senior management on solution development for complex strategic and technical business issues. Independently solves unique and complex problems that have a broad impact on the business. Assignments are large scope, high impact, high cost, and high importance.
Establishes operational plans for assigned area. Acts as a strategic advisor and uses expert skills to contribute to the development of strategic company objectives. Receives general administrative and business direction as needed. Typically operates with broad latitude in a complex environment.
Guides and mentors' staff at all levels, provides advice to senior management on complex and strategic issues, and may lead or manage complex projects with dotted line responsibility.
Work Environment
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Typically requires overnight travel more than 50% of the time.
Education and Experience
Typically requires a bachelor's degree and 10+ years of experience in a related field OR MS/MA and generally 8+ years of experience in a related field. Maintains expert knowledge in area of responsibility with a strong understanding in adjacent areas for the development of creative solutions.
Preferred Qualifications
Demonstrated history of managing multiple high -impact projects simultaneously in a decentralized, fast-paced, field-based environment.
Direct experience applying B2B omni-channel marketing principles and customer engagement across the full lifecycle.
Experience with decentralized management supporting or partnering with field teams to localize campaigns and drive engagement.
Experience collaborating with supplier partners is a plus.
Strong project management experience with financial and budget knowledge.
Strong understanding of local field marketing, digital marketing, content strategy, brand management, and demand generation principles.
Demonstrated ability to translate data and insights into actionable marketing strategies and recommendations.
Excellent communication, collaboration, and relationship-building skills.
Proficient in Microsoft Office suite of products.
The successful candidate will live in the Eastern Time Zone
This is a remote role that requires overnight travel within the assigned territory for up to three days each week.
?This position may be remote, or hybrid based on location. Eligible candidates residing in the greater Atlanta area will be asked when available to work two days a week in our Doraville, GA Field Support Center.
If you're looking to play a role in building America, consider one of our open opportunities. We can't wait to meet you.
Functional Area Marketing and Communications
Work Type Remote
Recruiter Haynes, Steven
Req ID WCJR-029345
White Cap is an Equal Opportunity Minority/Female/Individuals with Disabilities/Protected Veteran and Affirmative Action Employer. White Cap considers for employment and hires qualified candidates without regard to age, race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law.
