Marketing Manager- SPARK Autism Research Study

Children's Hospital Boston • Boston, MA • 4h ago

82821BRJob Posting Title:Marketing Manager- SPARK Autism Research StudyDepartment:Pediatrics-Genetics AutoReqId:82821BRStatus:Full-TimeStandard Hours per Week:40 Job Posting Category:Marketing and Communications, ResearchJob Posting Description:Position Summary

The Marketing Manager's primary goal will be to create and cultivate a research community of individuals with autism spectrum disorder (ASD) and their families through SPARK, an online autism research study. The Marketing Manager reports to the Outreach Manager and works with the Communication and Outreach team, and key stakeholders to create marketing and communication strategies and plans that drive successful study outcomes through integrated multi-channel campaigns. Collaborates with Digital, Communications, and Market Research teams to optimize digital marketing best practices and produce the necessary content and deliverables to achieve the objectives outlined in the annual plan.

Key Responsibilities

Brings a customer-oriented approach, an aptitude and an outside-in perspective to building and measuring a marketing plan.

Develops an understanding of the competitive landscape, assigned customer segments through research, competitive analysis, market segmentation etc. working with their direct manager and the assigned research team member, as appropriate.

Maintains knowledge of the combination of conditions and services in order to develop positioning and value propositions that sets BCH apart from the competition.

Liaise with the clinical site network partners to create and approve recruitment materials. Ensure brand compliance.

Participate in all standing marketing calls with the various vendors, attend video shoots as required, review all rough cuts and corresponding social media assets. Manage all the free-lance design and print vendors.

Working with the Digital and Communication teams, supports production of deliverables aligned with stakeholder priorities and tactics by creating marketing briefs, plans and timelines to meet execution deadlines.

Takes initiative to stay on top of, understand and influence the use of innovations and best practices in marketing to improve campaign development and effectiveness.

Supports teams by reviewing and incorporating results of competitive analyses and by participating in developing campaign messaging and materials to target existing markets and shape new ones.

Assist in conducting competitive analyses, research and market segmentation. Assesses research and market data and incorporates into recommendations to manager. Assists manager in preparing campaign reporting as required for campaign planning and analysis and for presentations to stakeholders.

Supports the annual planning and goal setting process by participating in the development of the plan, conducting the appropriate business analytics, competitive, campaign and audience analysis as well as identifying and recommending the appropriate metrics for success.

Help drive efficiencies and consistency of messaging and brand.

Keeps abreast of relevant market trends, competitive activities, technologies, legislative issues, and end-user issues to inform and promote campaigns.

Minimum Qualifications

Education:

Bachelor's Degree in Marketing, Communication, Journalism, Business, Healthcare or equivalent; Master's Degree preferred.

Experience:

4 years of experience in marketing and communication building and executing digital and multichannel lead generation and/or brand campaigns.

Experience managing relationships with stakeholders.

Exceptional oral and written communications and presentation skills. Spanish language a plus.

Office/Site Location:OffsiteRegular, Temporary, Per Diem:Regular Remote Eligibility :Full-Time Remote Pay Range:$93537.60-$149656.00 Annual

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