Marketing Manager (Hospitality)

ASM Global • United States, United States • 3w ago

POSITION: Marketing Manager, HospitalityDEPARTMENT: MarketingREPORTS TO: Head of MarketingFLSA STATUS: Salaried/Exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

THE ROLE

The Marketing Manager will play a pivotal role in driving brand awareness, guest engagement, and revenue growth across the Legends Global hospitality portfolio. This role supports strategic marketing initiatives across multiple business lines, including food & beverage at some of the world's most iconic venues.

This individual will lead the planning and execution of marketing campaigns, creative content development, and on-site activations that bring the Legends Global brand and our partner venues to life. The ideal candidate combines creativity and strategic thinking with a data-driven mindset and thrives in a fast-paced, collaborative environment.

ESSENTIAL DUTES AND RESPONSIBILITIES

Campaign Strategy & Execution

Develop and execute integrated marketing campaigns across digital, social, email, and in-venue channels to drive guest traffic, sales, and engagement.

Support brand storytelling and promotional calendars that align with operational and seasonal priorities.

Collaborate with internal teams, agency partners, and venue leadership to deliver consistent and impactful marketing initiatives.

Creative Development

Partner with the Legends Global creative team to develop on-brand collateral, menus, digital signage, and promotional assets.

Manage photography, content capture, and media opportunities to showcase offerings and guest experiences.

Ensure all creative executions adhere to Legends Global brand guidelines and visual identity standards.

Digital & Social Media

Contribute to digital marketing efforts including paid media, website content, and email marketing.

Support social media strategies and engagement plans in collaboration with internal digital teams and external partners.

Analyze campaign performance to optimize ROI, engagement, and conversion metrics.

Cross-Functional Collaboration

Work closely with operations, culinary, merchandise, and sales teams to align marketing efforts with business goals.

Develop promotional toolkits, event marketing plans, and partnership activations that drive awareness and incremental revenue.

Assist with internal communications and employee engagement campaigns across venues and programs.

Performance & Reporting

Track and analyze marketing KPIs and provide regular performance recaps and recommendations.

Manage project timelines, budgets, and deliverables to ensure all campaigns launch on time and within scope.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor's degree in Marketing, Communications, Business, or related field.

3-5 years of experience in marketing, preferably within hospitality, food & beverage, or entertainment.

SKILLS AND ABILITIES

Strong understanding of integrated marketing, brand storytelling, and consumer engagement.

Excellent writing, editing, and visual communication skills.

Experience managing multiple projects and stakeholders simultaneously.

Proficiency in Microsoft Office; familiarity with Adobe Creative Suite, CMS platforms, and analytics tools (Google Analytics, Sprout Social, etc.) preferred.

Creative thinker with analytical skills and a passion for crafting experiences that connect people to place.

Ability to work flexible hours including nights, weekends, and holidays based on need.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On-site at the Frisco, TX Legends Global corporate office with potential travel (10%-15%) to venue locations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

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