Navient Solutions LLC
Navient (Nasdaq: NAVI) helps students and families confidently manage the cost of higher education. We create long-term value for customers and investors through responsible lending, flexible refinancing, trusted servicing oversight, and decades of portfolio management expertise. Our employees thrive in a culture of belonging, where they are supported and proud to deliver meaningful outcomes.
Our Direct Marketing Manager will lead new customer acquisition through direct mail, owning the full strategy, execution, and performance of this channel. As the subject-matter expert, you'll manage everything from targeting and creative development to testing, vendor relationships, and performance optimization. You'll collaborate with marketing and data analysts to build prospect files and refine targeting methods, work with creative teams to design compliant solicitations, and partner with credit bureaus for file procurement and list optimization. This role also oversees lettershop operations, ensuring timelines and quality standards are met, and manages all personalization, proofing, and creative approvals. In addition, you'll forecast and plan new direct mail campaigns, including financial performance and cost/revenue projections. If you're detail-oriented, data-driven, and passionate about delivering impactful direct marketing programs, this is your opportunity to make a measurable impact.
Areas of Responsibility:
Channel management
Own the full lifecycle of our Direct Mail program for private student loans including audience targeting, creative strategy, campaign execution, and performance optimization.
Serve as the internal subject-matter expert for all things Direct Mail, educating marketing and leadership on channel best practices, testing strategies, and growth opportunities.
Partner with Analytics, Data Science, Risk, and Partnerships to develop targeting models and segmentation strategies that balance volume growth with credit quality.
Lead strategic planning for seasonal campaigns aligned with private loan Peak season.
Creative Strategy and Compliance Management
Develop and test messaging frameworks, offer positioning, and creative layouts that resonate with student and parent audiences.
Partner with Brand and Compliance to ensure all solicitations meet regulatory and disclosure standards while maintaining brand integrity.
Manage creative agencies and vendors from brief through production proofing, ensuring accuracy and flawless execution.
Drive continuous testing of creative variables (headlines, offers, formats, personalization) to maximize response and conversion rates.
Data, Targeting, and Analytics
Define audience segmentation and targeting strategies using demographic, credit bureau, and behavioral data.
Partner with Data and Analytics teams to source, score, and model prospect lists; design test cells and measurement frameworks.
Develop dashboards and KPI reporting to monitor campaign performance, cost efficiency, and downstream loan funding.
Analyze results to identify opportunities for scaling profitable segments and discontinuing low-performing lists or creatives.
Vendor and Budget Management
Own vendor relationships, including lettershops, list providers, and credit bureaus; negotiate pricing, manage timelines, and ensure quality standards.
Manage the Direct Mail budget end-to-end: forecasting, pacing, reconciliation, and ROI analysis.
Evaluate new partners and technologies (data providers, mail tracking, response attribution) to enhance targeting precision and measurement accuracy.
MINIMUM REQUIREMENTS
Bachelor's Degree Business Administration, Analytics, Economics, or related. A dditional equivalent experience above the required minimum may substitute.
5+ years of experience in direct marketing, with at least 3 years in Direct Mail channel management.
Strong understanding of financial services marketing, particularly customer acquisition for private student loans.
Deep experience managing end-to-end mail production: list procurement, creative, printing, personalization, and delivery.
Strong analytical skills; proficient in Excel/Sheets and comfortable using SQL or Looker to analyze performance data.
Familiarity with credit bureau data (e.g., Experian, TransUnion) and regulatory requirements in consumer lending marketing.
Proven success designing and interpreting A/B and multivariate tests.
Excellent cross-functional communicator and self-starter capable of thriving as a solo channel owner in a fast-paced, high-accountability environment.
Expertise in implementing and maintaining rigorous quality assurance protocols to ensure data accuracy, content integrity and timely campaign delivery.
Ability to interpret campaign data, build forecasts, and identify insights that drive ROI improvement.
Proficient in Excel/Google Sheets and comfortable working with SQL, Looker, or similar data tools.
Comfortable using marketing automation systems, mail tracking tools, and campaign reporting platforms to manage workflow and measure success.
Exceptional organizational skills with the ability to manage multiple campaigns, vendors, and deadlines simultaneously.
Skilled at developing and evaluating direct response creative; able to translate data and insights into actionable creative strategy.
Excellent written and verbal communication skills, with the ability to clearly convey recommendations to executives and cross-functional partners.
Ability to work cross-functionally to collaborate across Marketing, Analytics, Data Science, Risk, and Compliance to align priorities and resolve issues efficiently.
A dditional equivalent education above the required minimum may substitute for level of experience.
IMPORTANT NOTICES:
All offers of employment are contingent on standard background checks. Navient and certain of its affiliated companies are federal, state and/or local government contractors. Should this position support a Federal Government contract, now or in the future, the successful candidate will be subject to a background check conducted by the U.S. Government to determine eligibility and suitability for federal contract employment for public trust or sensitive positions. Positions that support state and/or local contracts also may require additional background checks to determine eligibility and suitability.
EOE Race/Ethnicity/Sex/Disability/Protected Vet/Sexual Orientation/Gender Identity. Navient Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.
Navient is a drug free workplace.
Navient (Nasdaq: NAVI) Delivers Technology-Enabled Financing and Support
Our mission is to enhance the financial success of our clients by delivering innovative solutions and insights with compassion and personalized service.
We leverage our decades of experience and performance, and our data-driven culture, to deliver exceptional results for our customers. Learn more at navient.com.
To view the Navient Benefit Brochure click here (https://tbcdn.talentbrew.com/company/3354/full\v2\0/docs/Navient-2025-Recruitment-Brochure.pdf)
Applicants can learn more about their rights by viewing the federal "Know Your Rights" and pay transparency posters click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) .
Equal Opportunity Employer Race/Ethnicity / Sex /Disability/Protected Veterans/Sexual Orientation/Gender Identity
N avient participates in E-Verify. To View the E-Verify notice, click here (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) .
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please c ontact us at the number or email provided below:
Navient (855) 281-1828
Talent_Acquisition@navient.com
