Marketing Account Manager

American Tower • Woburn, MA • 3h ago

The Team

We are seeking an Account Marketing Manager to join American Tower's Marketing organization. This Manager develops and executes marketing strategies that position the Company within a specified market segment and enables sales pipeline growth. Day to day you will drive customer experience programs and develop highly differentiated value propositions and customer-content targeted to your assigned market segment, which may include mobile network operators, etc.

What You Need to Succeed

Bachelor's degree required; advanced degree within Marketing or related field preferred.

8+ years of business-to-business marketing and/or wireless/telecommunications industry experience required.

Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies.

Experience with customer relationship management tools.

Approximately 15% travel may be required to support the position's responsibilities.

Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.

Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.

Strong ability to take and transform technical and solutions information into compelling value propositions to address customer needs.

American Tower is committed to fair and equitable compensation practices. Placement within the salary range is based on a variety of factors, including relevant experience, skills, certifications, job level, and location. For U.S.-based candidates only, the base salary range for this position is $95,000 - $125,000 annually, with eligibility for annual bonus, and annual equity award and participation in the Employee Stock Purchase Plan (ESPP). For candidates outside of the U.S., salary and benefits are based upon local market practice.

American Tower also offers a comprehensive benefits package, which includes healthcare coverage, a 401(k) savings plan, paid time off, company holidays, sick leave, parental leave, and access to an Employee Assistance Program focused on mental and financial wellness, please click here to learn more https://www.americantower.com/us/careers/benefits

What You Can Offer Us

Oversee, execute, monitor, and report on customer feedback programs, including a biennial customer survey, customer satisfaction scores, employee signature link, and website feedback.

Drive the importance of customer experience in internal and external communications and programs.

Act as the subject matter expert within the Marketing organization for an assigned industry and customer segment.

Collaborate closely with the sales team to develop and execute for named accounts best-in-class sales enablement programs to increase awareness and drive pipeline growth.

Create marketing strategies based on buyers' personas, competitive positioning, commercial insight, and Company goals.

Create thought leadership content, including feature stories, blog and webpage content, presentations, infographics, case studies, and sales enablement.

Partner with the Senior Manager and Digital Marketing team on the use of effective channel tactics, including industry events, seminars and webinars, digital marketing activities, and web and print advertising programs.

Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market.

Collaborate with the Sales Operations team to measure and report on the success of campaigns and optimize approaches based on analytics and data.

Lead event strategies and executions for industry shows and events, including coordinating with speakers for participation on panels and at industry forums.

Other duties as assigned.

American Tower is a global digital infrastructure company serving customers through tower sites and other real estate solutions that support connectivity and opportunity, focused on achieving our vision of Building a More Connected World. Our success is rooted in the potential of our people and the power of local teams at our offices and sites across 25 countries.

We are one of the largest global Real Estate Investment Trusts (REITs) and a publicly traded (NYSE:AMT), Fortune 500 Company headquartered in Boston, Massachusetts. The next decade will be an exciting time as we evolve our infrastructure to meet tomorrow's needs and position our people to elevate their impact, their potential, and our shared success. Come grow your career with us!

For more information about how American Tower is building a more connected world, visit americantower.com

American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, disability, military or veteran status, genetic information, pregnancy, reproductive decisions, or any other characteristic protected under applicable law.

American Tower is committed to fair and equitable compensation practices. Placement within the salary range is based on a variety of factors, including relevant experience, skills, certifications, job level, and location. For U.S.-based candidates only, please see the base salary range for this position listed below. This position is also eligible for annual bonus, and annual equity award and participation in the Employee Stock Purchase Plan (ESPP). For candidates outside of the U.S., salary and benefits are based upon local market practice.

American Tower also offers a comprehensive benefits package, which includes healthcare coverage, a 401(k) savings plan, paid time off, company holidays, sick leave, parental leave, and access to an Employee Assistance Program focused on mental and financial wellness, please click here (https://www.americantower.com/us/careers/benefits) to learn more.

Requisition ID : 2121

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