Data Scientist I - Media Mix Modeling

Warner Bros. Discovery • Atlanta, GA • 3h ago

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Title: Data Scientist I - Media Mix Modeling

Supervisor: Director, Data Science

Hiring Range:

The Job

Be a part of a startup within a large organization and help us launch the premier new video streaming application HBO Max. This role will support the HBO Max marketing teams to understand the impact of marketing on sales, profitability, and brand equity. As a data scientist on HBO Max Data Science team, this individual will have a deep understanding of different @types of media spend channels and associated data, metrics and KPIs. The data scientist will develop, maintain, and refine market mix models and market experiments. You will be working closely with the marketing team, strategy team and external vendors. Your models and analysis will be used to optimize and validate Max media spend. You'd be working with a wide array of datasets to craft industry leading models and analyses. Key to this role is the ability to hop into cross-functional projects, executing from start to finish.

The Daily

Performance analysis to measure marketing campaigns and make recommendations

Analyze and have a deep understanding of media spend (investment and return) and measure performances

Support the development of data framework and analytical approaches

Develop, maintain, and refine market mix models and attribution models using advanced statistical models

Support building optimization algorithms using the model output to optimize media spend to maximize subscriber growth and revenue

Synthesize analytics and statistical approaches into easy-to-consume storylines, both visually and verbally, and provide indicated actions for executive audiences

Present key drivers behind media effectiveness and performance with business partners and craft related action plans

The Essentials

BA/BS in business analytics, statistics, mathematics, economics, industrial engineering, or other quantitative discipline is required. Masters/PhD is a plus

1+ years of experience building data science/statistical models (Multivariate regression, statistical test measurements, Time Series Model etc.)

Expertise in SQL, R, and Python

Proficient in Databricks a plus

Experience designing and evaluating experimental/ incrementality test a plus

Experience in Media Mix Modeling a plus

Experience in RShiny a plus

Experience in linear and non-linear optimization (Local/Global) approaches a plus

Knowledge of media and advertising (display, digital, paid search etc.) a plus

Other desired qualifications:

Strong curiosity, leadership, and business acumen.

Passionate about using data to drive strategy and product recommendations.

Experience in subscription-based businesses or eCommerce preferred.

Strong interpersonal skills with the ability to motivate, collaborate and influence.

Ability to deliver on multiple projects and meet tight deadlines.

A developed creative taste and strong instinct for stories and experiences that will capture consumers.

Actively engage in strategic conversations with social insights and community perspectives

Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.

Ability to effectively influence and communicate cross-functionally with all levels; exceptional verbal and written communication skills.

Strong presentation skills are a must.

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page (https://careers.wbd.com/global/en/accessibility) for instructions to submit your request.

Similar Jobs

Retail Sales Associate

Harbor Freight Tools • Fayetteville, GA • 2h ago

Retail & Hospitality

171381BRPosting Title:Retail Sales AssociateJob Description: A Retail Sales Associate (part-time) is a valued member of a high performing team who is empowered & equipped to do their job. You will know why your work...

2h ago

Go to Apply

Shift Leader

Papa John's International • Douglasville, GA • 4h ago

Retail & Hospitality

Job Summary The Shift Leader supervises shifts and/or work areas in the operation of a Papa John's restaurant to ensure high quality products and customer service are delivered to ensure restaurant profitability. Other r...

4h ago

Go to Apply