Reference #: 430163
Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia
Posted Date: Nov 11 2025
Job Title: Anti-Infectives DTC Marketing Director
Infectious Disease continues to be a core area of focus at GSK, and we are building a portfolio of first in class/best in class Anti-Infective treatments for patients in need of new therapies.
As we re-enter the Anti-Infective marketplace, we need experienced, entrepreneurial-minded individuals to help on this journey. Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Anti-Infective brand Team is looking for a Director, DTC Marketing.
Director, DTC Marketing leads the direct to consumer marketing strategy and brand activation for the Anti-Infective assets to ensure successful launch and deliver on the brand aspirations. This includes developing an in-depth understanding of the US consumer for each asset to ensure successful commercialization and partnering with our agency colleagues to develop robust marketing campaigns.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Lead key direct-to-consumer marketing team activities and digital execution including development of branded campaign and surround sounds assets to help achieve brand goals
Lead the evolution of the customer journey and content strategy to reach patients in moments that matter for each asset
Develop short and long-term DTC marketing plans and budget in line with brand marketing strategies.
Build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect
Deliver and execute strategic plans to achieve performance goals and objectives utilizing key performance indicators (KPIs) as appropriate to meet business needs and improve performance.
Develop, utilize and apply techniques appropriate to marketing decision-making through marketing research, marketing intelligence and company information systems
Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery
Manage team and assist getting projects through promotional review and the Copy Approval system
Ensure adherence to GSK International Code of Pharmaceutical Marketing while guaranteeing that codes are implemented appropriately.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor's degree
5 plus years of pharmaceutical/biotech marketing experience, including 1 year plus of US Marketing
Leadership experience
Ability to travel up to 25% of the time
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Marketing experiences should result in a demonstration of the following:
A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning
Master's degree in Business Administration (MBA)
Excellent communication and presentation skills
Demonstrated ability to work effectively across a matrix environment and navigate without formal authority to deliver on business results
Demonstrated ability to influence senior leadership and confidently defend informed recommendations
Ability to lead through change and inspire agility/flexibility amongst team
Strong verbal and written communication/presentation skills
Product launch experience
This role is hybrid, with an expectation of 2-3 days per week in the office.
We encourage you to apply if you are ready to take on a leadership role in a fast-paced, innovative environment. Join us in our mission to make a difference in patients' lives and get ahead of disease together.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
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