Senior Performance Marketing Manager

Robert Half • Allison Park, PA • 10h ago

Description

We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must be commutable 5 days per week.

Responsibilities:

Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)

Own strategy, execution and account rebuilds

Build a UGC and ad creative pipeline for Meta/YouTube/TikTok

Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)

Daily/weekly reporting across all paid channels

Own A/B testing roadmap for performance pages

Experienced working in Shopify

Manage budgets upwards of $150-200K per month in spend

Requirements

5+ years running DTC paid acquisition

Deep experience with Meta ads, Google Search, Google Shopping, PMAX, YouTube ads, retargeting across multiple platforms

Proven experience in digital marketing with a focus on performance-driven strategies.

Familiarity with Shopify and its functionalities for online store management.

Proficiency in email marketing platforms such as Klaviyo.

Ability to analyze data using tools like Google Analytics to inform decisions.

Experience with subscription-based services and optimization workflows.

Skilled at developing and managing A/B testing processes for web pages.

Understands LTV, payback windows, contribution margin, and how they roll up to EBITDA

Bonus for CPG experience

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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