Retail Search Manager

Publicis Groupe • New York, NY • 3h ago

Company description

TWINOAKS is a shopper marketing agency, with a point of view. We strive to create meaningful connections between shoppers and brands, driving long term consumer purchases. TWINOAKS hand selects top talent, with expertise and experience with the nation's largest brands and retailers.

Overview

We're looking for a Retail Search Manager to help us maintain and evolve our leadership position in the growing Commerce Media space.

PRIMARY RESPONSIBILITIES:

Build and flawlessly execute best-in-class retail media campaigns across search.

Own hands-to-keyboard set-up, management, optimization and reporting of retail search.

Develop and collaborate on keyword, ad group, audience and targeting strategy, and refine overall activation plan based on client objectives and vendor/platform capabilities.

Manage continuous improvement of daily and weekly optimizations across a variety of platforms and clients.

Create and share presentations highlighting the campaign set-up and final plan with internal teams and clients.

Support with developing retail strategy, client media mix, and budget allocations.

Have clear understanding of campaign set-up, performance and reporting structure, and clearly set and communicate performance expectations with internal and external teams.

Help manage team workflow, training, and internal project reviews.

Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results.

Reports to Director Retail Search. No immediate direct reports.

SKILLS NEEDED:

5+ years of experience in retail search space

Confident presenter and clear, persuasive communicator (verbal and written) of complicated information.

Doer (v. a talker) with a "roll up your sleeves and figure it out" mentality.

Exceptional Excel skills are necessary (Pivot Tables, Vlookups, etc)

Google Suite Experience (Google Sheets, Docs, Slides)

Must have hands-on-keyboard media buying experience, including actively building and implementing keyword, ad group, audience & targeting strategies in-platform; real-time bidding expertise; proactive campaign monitoring; optimization; and results-based reporting.

Retail media buying experience on Amazon and one or more of the following platforms is required - Walmart, Criteo, Citrus Ads, Kroger/Promote IQ, Instacart

Google SEM or similar experience is a plus, but not required.

Strong attention to detail and talented multi-tasker with an ability to organize and prioritize workload to manage timelines, budgets and deliverables for self, client, vendor and internal team.

Ambitious self-starter who takes ownership of and great pride in his/her work.

Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.

Creative and strategic thinker who gets excited about taking on and solving complex challenges.

Curious and dissatisfied with the status quo, always thinking of ways to improve and grow.

Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,910 - $116,380 annually . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be December 15th 2025.

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