Staff Product Marketing Manager

Intuit • San Diego, CA • 6h ago

Overview

Intuit's Enterprise Suite (IES) is redefining financial management for mid-market businesses by combining enterprise-grade power with Intuit simplicity. As we expand deeper into vertical markets - including Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare - we're looking for a Staff Product Marketing Manager who can bridge product strategy, customer insight, and go-to-market excellence.

This is a full-stack PMM role - driving both inbound strategy (market and customer insight, positioning, packaging, pricing) and outbound execution (launch, storytelling, enablement, demand generation). The ideal candidate brings a passion for translating complexity into clarity and thrives at the intersection of data, creativity, and cross-functional influence.

Responsibilities

Inbound Strategy & Product Partnership

Partner with Product to shape the roadmap for vertical expansion - identifying the highest-value industry workflows, use cases, and packaging strategies.

Lead market research, segmentation, and opportunity sizing for each target industry to inform prioritization and investment.

Develop differentiated positioning, messaging, and pricing strategies that tie product innovation to real customer outcomes.

Build the business case and narrative for new vertical launches, influencing go/no-go, tiering, and packaging decisions across QuickBooks Advanced and IES SKUs.

Define and measure key success metrics for adoption, retention, and expansion.

Outbound & Go-to-Market

Drive the GTM strategy and launch plans for new industry editions - from messaging to demand gen activation to sales enablement.

Partner with MarComms, Sales, and Channel teams to build industry-specific content: decks, one-pagers, web experiences, and customer stories.

Create playbooks for sellers and partners that translate product features into customer value - tailored for industry buyers like Controllers, CFOs, and firm owners.

Lead competitive intelligence for target industries to ensure clear differentiation vs. ERP incumbents and point solutions.

Collaborate with Growth and Sales to test and optimize messaging, funnels, and win/loss patterns across verticals.

Cross-Functional Leadership

Act as the "voice of the industry" within Intuit - representing customer needs in roadmap, pricing, and packaging discussions.

Partner with Finance and Analytics to model TAM, forecast revenue impacts, and inform portfolio-level decisions.

Champion experimentation and continuous learning to improve how we go to market across verticals and segments.

Qualifications

10+ years in product marketing, strategy, or product management

Proven success launching or scaling industry-focused SaaS solutions

Exceptional storytelling ability - capable of translating technical capabilities into clear, human-centered value.

Analytical mindset with experience using data to inform market sizing, pricing, and messaging.

Deep cross-functional leadership skills; comfortable influencing without authority.

Experience supporting Sales-led and product-led growth and equipping sales orgs with content that drives conversion.

Nice to have: direct or adjacent experience in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:

Northern California (Bay Area): $158,000 - $213,000

Southern California: $150,500 - $203,500

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

Intuit

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