Marketing Manager, Growth

Pegasystems • Boston, MA • 1h ago

Job Category: Marketing

Location: US - Massachusetts - Remote

Meet Our Team:

Join Pega's marketing transformation as we unify Growth Programs and digital marketing efforts into a single, outcome-driven growth engine. As Growth Marketing Manager for Workflow Automation, you'll drive the go-to-market marketing strategy and execution for one of Pega's strategic offerings, working within our unified marketing approach to deliver measurable pipeline growth through integrated campaigns that span the full buyer journey.

This transformation represents a fundamental shift from fragmented execution to unified collaboration. You'll operate at the center of our marketing function, partnering across different teams including Product Marketing, Industry Markets, Regional Marketing, Digital, Brand, Creative, Events, Social, Partner Marketing, Community, and PR/AR teams to ensure Workflow Automation shows up strong, relevant, and differentiated in every market interaction.

Picture Yourself at Pega:

Lead marketing transformation at a cutting-edge AI-powered software company during a pivotal unification moment

Work within our innovative unified Growth Programs and Buyer Enablement structure designed for speed and impact

Collaborate with world-class Product Marketing, Industry Markets, and Digital teams across a matrixed organization

Drive meaningful business outcomes through unified, outcome-driven marketing approach

Professional growth opportunities in a fast-paced, strategic environment during organizational transformation

What You'll Do at Pega:

Strategic Offering Leadership

Own the end-to-end go-to-market marketing strategy for Workflow Automation, defining messaging and positioning in close partnership with Product Marketing and Industry Markets

Drive engagement growth across buyer journey stages and pipeline generation through integrated campaign execution across the entire marketing function

Establish and track KPIs including new contact engagement growth, pipeline generated per offering, and Annual Contract Value influenced

Unified Marketing Execution

Lead cross-functional collaboration across Brand, Creative, Events, Social, Regional teams, Partner Marketing, Partners, Community, and PR/Analyst Relations teams to activate campaigns globally with speed and consistency

Partner with Digital to optimize paid media, SEO, and web experiences for maximum impact across all touchpoints

Coordinate with Regional Marketing to ensure consistent global execution while enabling local market customization

Buyer Journey Optimization Through Unification

Leverage our unified Growth Programs and digital marketing approach to deliver qualified, @context-rich contacts instead of raw leads

Design and execute nurture streams that progress contacts from awareness through evaluation with relevant, high-impact content

Trigger automated, personalized handoffs to Sales based on buyer behavior and intent signals developed through our integrated approach

Performance & Growth Analytics

Monitor cross-channel activity to detect momentum and buying intent using AI-driven predictive models across the unified marketing function

Analyze performance across content, web, paid, and email channels to drive continuous optimization

Provide data-driven insights to support strategic decision-making and campaign refinement across all marketing disciplines

Market Intelligence & Amplification

Integrate market insights and use-cases through collaborative partnerships across the entire marketing function

Co-create campaigns with strategic partners to expand reach, credibility, and influence

Strengthen external positioning through coordinated analyst, press, and influencer engagement via unified team efforts

Who You Are:

5-7 years experience in growth marketing, demand generation, or integrated marketing, preferably in enterprise software or intelligent automation

Proven track record leading global campaigns that drive measurable pipeline and revenue outcomes in matrixed, cross-functional environments

Technical proficiency with marketing automation platforms, CRM software, CDH, and analytics tools

Cross-functional leadership skills with demonstrated ability to influence and collaborate across diverse teams in unified organizational structures

Data-driven approach with experience using behavioral tracking, predictive analytics, and performance optimization

Strategic mindset combined with operational excellence and strong project management capabilities

What You've Accomplished:

Experience marketing automation/workflow solutions to Fortune 500 decision-makers

Familiarity with Pega's platform or the broader intelligent automation ecosystem

Background in unified, cross-functional marketing environments or organizational transformation initiatives

Experience across APAC, EMEA, and North America markets

Pega Offers You:

Gartner Analyst acclaimed technology leadership across our categories of products

Continuous learning and development opportunities

An innovative, inclusive, agile, flexible, and fun work environment

Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

Additional Information

Base salary range for this role is 98,800 - 150,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.

Job ID: 22798

It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.

https://www.pega.com/about/careers/equal-employment-opportunity

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