Digital Marketing Specialist

BUNZL • Cerritos, CA • 1h ago

Description

John Tillman Company, a division of Bunzl, is seeking a Digital Marketing Specialist. The Digital Marketing Specialist will develop and implement comprehensive digital marketing strategies that align with our company's growth objectives. We're seeking a professional who can quickly understand our business and immediately contribute to our digital marketing efforts. You should be ready to start on day one with minimal ramp-up time, bringing fresh ideas and proven expertise to optimize results and drive ROI. John Tillman Company was founded in 1928 and is the leading manufacturer and supplier of welding protective products in the United States.

Your career path has many avenues available for you to succeed. Are you looking to advance at a rate that matches your ambition and skill set? At Bunzl, we understand and want to invest in you. With our multi-career options, you'll not only be able to find the adventure you are looking for today, but can be confident that new opportunities will be there for advancement in your future.

At Bunzl, we know that our employees are our number one asset. We seek to recruit and retain the right people who are passionate about our business and we provide opportunities for our employees so that they may progress within our company based on their talents, experiences, and their aptitude.

This position is on-site at our Cerritos, CA, office.

Responsibilities:

Conduct market research to understand target audiences, identify industry trends, and analyze competitor activities.

Create and execute integrated campaigns across various digital channels including websites, Amazon.com, social media, and paid advertising.

Manage integrations between CRM, email platforms, analytics tools, and other marketing systems and utilize API integration to streamline data flow between marketing platforms.

Analyze email campaign performance and implement improvements to increase engagement and conversion rates.

Optimize content for search engines (SEO), while ensuring alignment with brand guidelines.

Implement, utilize, and maintain a future PIM system to ensure accurate and consistent product information across all digital channels; establish data governance standards for product information.

Manage social media profiles and implement strategies to increase brand awareness and engagement.

Manage PPC advertising campaigns on platforms like Google Ads and social media.

Analyze, measure, and report on digital marketing performance using Google Analytics and other tools.

Create reports and presentations to communicate campaign results to stakeholders.

Maintain company website.

Collaborate with designers and developers to enhance brand awareness, online reputation, and collateral marketing materials.

Coordinate trade show participation.

Requirements

High School diploma or equivalent required; bachelor's degree in business, marketing, or related field preferred.

Minimum 5 years of experience in digital marketing with proven skills in content marketing, SEO, email marketing, and analytics. Experience in B2B industrial marketing a plus.

Experience with CRM systems (Microsoft Dynamics a significant plus) and Google Analytics.

Proficiency with content management tools like WordPress, Big Commerce or Shopify Plus.

Working knowledge of graphic design principles.

Experience with AI and developing prompts to enhance work output and efficiency.

Strong analytical skills with high proficiency in Excel for data analysis and strategy alignment.

Innovative thinking with attention to detail and trend identification.

Excellent interpersonal, verbal, and written communication skills.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Experience with integration platforms like Zapier, Make (formerly Integromat), or similar tools.

Google Analytics certification, Google Ads certification, and HubSpot's Inbound Certification, preferred.

Experience with PIM systems and marketing analytics tools like SEMRush, preferred.

Tillman CA salary range $75K - 90K based on experience, education, and geographic location.

So, what are you waiting for? A new career awaits you with endless opportunities.

Bunzl is a global leader in the Cleaning & Hygiene, Food Processing, Grocery, Health Care, Non-Food Retail, and Safety industries. We have grown both organically and through acquisitions to sales in excess of $10 billion. Bunzl North America is headquartered in St. Louis, Missouri. Bunzl North America owns and operates more than 100 warehouses and serves all 50 states, Puerto Rico, Canada and parts of the Caribbean and Mexico. With more than 5,000 employees and 400,000 plus supplies, Bunzl is regarded as a leading supplier in North America.

Click here to view the California Employee/Applicant Privacy Policy (https://www.bunzlcareers.com/wp-content/uploads/2023/02/Bunzl-CA-Employee-Privacy-Policy-CPRA-Jan-2023.pdf)

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including a 401k with a company match.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, color, religion, national origin, sex/gender (including pregnancy), sexual orientation, age, disability or veteran status as provided by law.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

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