Marketing Manager

Insight Global • Brentwood, TN • 2h ago

Job Description

This role focuses on marketing execution and project coordination for new store openings and underperforming locations. Responsibilities include:

New Store Grand Openings: Plan and execute marketing initiatives, prepare and distribute opening materials (flyers, signage), write radio scripts, and run paid social ads

Underperforming Stores Support: Partner with analytics teams to understand performance drivers and craft targeted marketing strategies

Cross-Functional Collaboration: Work closely with store managers, internal teams, and external vendors to ensure seamless execution

Project Management: Coordinate timelines, deliverables, and communication for marketing projects and events

Media Expertise: Develop local media briefs and manage relationships with media partners

Content Creation: Generate marketing materials and adapt messaging for different store locations

Communication: Serve as a key liaison across all organizational levels (approx. 50% of role), with 30% focused on planning/project support and 20% on material generation

Maintain flexibility to respond to competitive pressures and unexpected market changes

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Minimum 4 years of marketing experience, preferably in multi-unit or retail environments

Bachelor's degree in Marketing, Communications, or related field

Strong understanding of multiple marketing channels (email, social media, local media)

Project planning and management skills, with ability to coordinate across multiple stakeholders

Excellent communication skills (50% of role involves communication across all levels of company leadership)

Ability to write media briefs, radio scripts, and manage paid social campaigns

Proficiency in Microsoft Office (Excel, PowerPoint, Word)

High energy, curiosity, and ability to bring enthusiasm to the team - Experience with retail marketing or multi-unit operations

Familiarity with Asana or other project management tools

Experience in Tableau or other analytics platforms

Campaign marketing experience

Adobe Creative Suite experience

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