Senior Analyst, Digital Marketing

Crate & Barrel • Northbrook, IL • 8h ago

We inspire purpose-filled living that brings beauty and quality to the modern home. Together, we achieve. Associates across our business drive results, innovate, and inspire. Drawn together by our shared values and passion for our customers and our brands, we deliver home furnishings that are expertly designed, responsibly sourced, and bring timeless style and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making-and our story is still unfolding.

We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Senior Analyst, Digital Marketing.

The Senior Analyst, Digital Marketing drives strategic project management and digital measurement for CBH Holdings brands. This role optimizes marketing performance through data-driven decisions, overseeing project management, measurement, testing, and optimization of marketing investments. The main goal is to manage data for media mix models and marketing dashboards, supporting data-driven optimization of traffic, sales, lead generation, and customer development across all digital touchpoints.

This is an on-site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays.

A day in the life as a Senior Analyst, Digital Marketing...

Lead the implementation, delivery, and refinement of data required for media mix modeling, establishing best practices and data governance to improve process over time

Develop automated tools and reporting dashboards, streamlining processes to enhance efficiency and provide insightful, real-time analytics and insights for performance marketing team

Enhance marketing measurement through tools, process and automation, serving as a company expert and raising awareness of opportunities and challenges

Drive automation efforts for repetitive tasks, working with the MarTech team

Partner with Customer Analytics, MarTech, and eCommerce Analytics teams to ensure effective data utilization, improve digital analytics IQ, and gain insights for marketing channels

Assist with design, implementation, and analysis of incrementality tests across digital marketing channels and maintain test and learn roadmap

Participate in projects to enhance technical capabilities, data structures and data integrity

Maintain strong relationships with internal and external business partners

What you'll bring to the table...

Ability to serve as Digital Measurement expert, including Paid Search, Social, Display and other channels

Build and maintain measurement frameworks across programs, channels, and platforms

Demonstrates exceptional attention to detail in ensuring the accuracy, completeness, and efficiency of data collection, management, and storage processes

Identify outliers in large data sets across different data sources

Effectively communicate insights and learnings with the entire organization, fostering a culture of knowledge-sharing and continuous improvement

Highly flexible, self-starter, responsive, resourceful, and motivated with the ability to work independently as well as in a team setting

Experience partnering with vendors or 3rd parties in ensuring that deadlines are met and plans are accurate and budget/goals are achieved

Strong business acumen and analytical skills, coupled with an ability to translate data into actionable insights

We'd love to hear from you if you have...

5 years experience in Digital Marketing, eCommerce, Analytics or a related field; retail experience strongly preferred

Bachelor's Degree in marketing, advertising, economics, finance or analytics focus preferred or equivalent work experience

Excellent Project Management, organization, and communication skills

Advanced proficiency in Excel required

Proficiency in Web Analytics tools (Omniture, Google Analytics), SQL, Data Visualization tools (Tableau, Looker), or related knowledge in their underlying processes preferred

Familiarity with programming languages such as Javascript, Python etc. a strong plus

Minimum Starting Rate: $68,000.00 Annually

Up to: $90,000.00 Annually

Pay ranges will be adjusted upward as needed to comply with applicable state and local law. In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

Euromarket Designs, Inc., which does business as Crate and Barrel and CB2, will be referred to as "the Company". The Company is deeply committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact the location you are applying to here and ask to speak with a manager regarding the nature of your request. The Company is an equal opportunity employer; applicants are considered for all positions without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, gender identity, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law. The Company participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. State / City Compliance: The Company will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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