Who We Are:
We're a high-growth software company with a big mission : empowering K-12 district teams to do more with less.?
At LINQ, we get K12. That's why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms.?Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.? ?
Our team? They're talented, committed, and fiercely loyal problem-solvers. At LINQ, you'll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we're attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.?
LINQ's Values:
Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained.
Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships.
Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation.
Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force.
About The Team:
LINQ's Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.
About the Role
We're seeking a Senior Event Marketing Manager to own the end-to-end strategy and flawless execution of both third-party (industry conferences, trade shows, partner events) and first-party (LINQ-hosted) events. You will design memorable experiences that drive engagement across the full funnel, create qualified pipeline for Sales, and strengthen LINQ's brand presence in the K-12 market. This is a highly cross-functional role collaborating closely with Sales, BDR, Product Marketing, Content, Customer Marketing, and Operations.
What You'll Be Doing:
Build the event strategy & calendar across third-party and LINQ-hosted programs aligned to ICP, regional priorities, product focus, and revenue goals.
Own end-to-end program execution: pre-event planning, audience acquisition, on-site experience, post-event follow-up, and reporting.
Design full-funnel campaigns around each event (awareness ? registration ? attendance ? follow-up ? opportunity ? revenue), integrating email, paid, web, content, and social.
Drive pipeline impact: set targets by event tier, orchestrate Sales/BDR plays, and ensure timely lead capture, routing, and follow-up.
Manage lead lifecycle for events in HubSpot/Salesforce, including UTMs, campaign member status, lead scoring inputs, and handoff SLAs.
Measure and optimize performance using Google Analytics, HubSpot, and Salesforce dashboards; continuously test and iterate to improve CPL, MQL?SQL conversion, and velocity.
Create on-brand experiences (booth, signage, collateral, presentations, swag) leveraging Canva and agency/vendor partners.
Manage budgets, contracts, and vendors, negotiating for value and ensuring on-time, on-budget delivery.
Enable Sales and customer-facing teams with pre-event briefs, talk tracks, meeting setting, floor plans, and day-of coordination.
Partner with Product Marketing & Content to tailor messaging, abstracts, speaker submissions, and session content.
Own event operations (logistics, shipping, registrations, hotel blocks, AV, run-of-show) with meticulous attention to detail.
Report results and insights after each event with clear recommendations for next steps and scale/stop decisions.
What We Are Looking For:
6-8+ years in B2B demand/event marketing with proven ownership of third- and first-party programs that created qualified pipeline and revenue.
Deep marketing operations fluency across HubSpot , Salesforce , and Google Analytics ; hands-on experience with Asana (or equivalent) and Canva .
Strong command of funnel math, attribution models, UTMs, campaign member statuses, and SDR/AE orchestration.
Exceptional project management and organizational skills ; ability to manage multiple simultaneous events and stakeholders.
Creative mindset with a bias to action and data-driven decision making.
Excellent written and verbal communication; confident executive presenter.
Willingness to travel for on-site execution (estimate 20-35%, with peaks around major conferences).
What Will Make You Stand Out:
Experience in K-12, public sector, or edtech/SaaS.
Speaker/session development and abstract submission experience.
Experience negotiating sponsorships and co-marketing with partners.
Why You'll Love Working With Us
Flex Your Workspace: Work remote from one of our eligible states across the US, or if you're near Austin three days in office a week!
Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
Performance Pays Off: Whether it's a company bonus or target sales commission, your hard work doesn't go unnoticed.
Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
Paid Parental Leave: Take the time you need to welcome your new addition - We've got you covered!
Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
?? Giving Back: Feel good while doing good - 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA - with contributions from LINQ. Dental perks that even cover braces for the kiddos.
Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
Grow With Us: Invest in yourself with professional development opportunities to keep leveling up your skills.
Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!
EOE Statement/Accommodation Notice:
As a federal contractor and equal employment opportunity employer, LINQ adheres to all applicable laws and regulations regarding employment practices, ensuring that all qualified individuals receive consideration for employment
based on their qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local law.
To learn more about your rights and protections under federal law, please refer to the EEOC Equal Employment Opportunity Poster at the following link: https://www.eeoc.gov/poster
If you'd like to view a copy of the company's state or federally required affirmative action plans or policy statement, please email HRHelp@linq.com . If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com . This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number.
EOE Statement/Accommodation Notice:
LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you'd like to view a copy of the company's affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.
