Brand Marketing Manager

Insight Global • Universal City, CA • 3d ago

Job Description

A client is looking for a Marketing Manager, Brand, to join our team. They will be the steward for assigned titles and special events for both linear and streaming. This person will plan and implement each title's multiplatform

strategy by working in partnership with stakeholders across the company to bring that vision to life. The

role is empowered to take big swings while overseeing the associated talent and digital activations,

developing engaging content and designing campaign experiences that drive viewership for some of our client's

most exciting new titles as well as fan-favorite series.

Strategically develop the social strategy for each title throughout its lifecycle, from prepremiere, launch, in-season, and hiatus phases.

Develop disruptive, buzzy tentpole activations.

Innovate new and creative ways to use digital content to tell stories and interact with the audience.

Apply data to guide decision-making, editorial decisions, and audience habits, as well as inform

key stakeholders.

Collaborate with talent and their representatives, producers and writers Publicity and other stakeholders.

Partner with the Media department to execute advertising campaigns.

Deep understanding of the multiplatform landscape, digital trends, and the evolving functionality and behaviors on social platforms.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of experience in digital media, specializing in creating entertainment-based content and experiences.

Experience with brand marketing campaigns for both linear and digital/streaming

Keen understanding of digital content formats with an awareness of pop culture and social media trends.

Expert written and verbal communication skills, including strong presentation abilities to articulate strategies and creative concepts to senior team members.

Proven ability to collaborate effectively and proactively with diverse stakeholders, including creative teams, production staff, technology experts, and sales executives.

Ability to thrive in fast-paced environments, manage multiple projects simultaneously, and maintain high-quality standards; self-motivated with strong attention to detail.

Bachelor's degree

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