The application window is expected to close on: 9/17/25
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Location: San Jose, CA (Hybrid) or US Remote if not in the Bay Area
Travel is expected.
Meet the Team
As Director, Technology Partner Marketing, you will be collaborating closely with Business Development & Partnerships, Global Partner Organization, RTM Strategy & Execution, Product Management, Sales, Engineering, and other Marketing functions to bring innovative solutions to market in collaboration with our Technology Partners.
Your Impact
You will be instrumental in defining and delivering the go-to-market strategy for key Cisco products and solutions, translating complex technical capabilities into compelling customer value propositions, specifically focusing on how they integrate with and are promoted through our Technology partners.
Your leadership will directly influence market perception, drive pipeline generation, and accelerate growth by ensuring our products and joint solutions resonate powerfully with target audiences and ISV partners through impactful messaging, strategic co-marketing campaigns, and high-profile events. The candidate will be a key architect in orchestrating dynamic, widely-attended events, ranging from participation in large user conferences and trade shows to intimate meet-ups and strategic roundtables for Technology partners and customers, significantly shaping market engagement and product adoption.
You will be responsible for leading the strategic planning, development, and execution of ISV partner marketing initiatives, including GTM strategies for joint solutions, messaging, content creation, and demand generation programs, with a strong focus on using events and campaigns to drive market awareness and adoption of Cisco's offerings through and with technology partnerships.
Develop and execute comprehensive product marketing and go-to-market strategies for Cisco products and technology partners, ensuring alignment with business objectives and partner goals.
Lead the creation of compelling product messaging, positioning, and joint value propositions to differentiate Cisco and its partners, and collaborate on integrated marketing campaigns, product launches, and key industry events for measurable impact.
Develop and deliver impactful sales enablement tools and training for global sales teams, while conducting market research and competitive analysis to inform strategy and identify new opportunities.
Lead, mentor, and develop a high-performing team, fostering innovation, collaboration, and continuous improvement.
Minimum Qualifications:
Bachelor's degree
10+ years of progressive experience in marketing within the B2B technology sector
Experience developing and executing go-to-market strategies and product launches for complex technology solutions.
Experience leading a portfolio of marketing events, including conferences, trade shows, and targeted engagements, with a focus on achieving business objectives and return on investment.
Excellent communication, presentation, and storytelling skills, with the ability to articulate complex technical concepts to diverse audiences.
Preferred Qualifications:
Advanced degree (Master's, MBA) or equivalent experience.
Leadership or Management experience in related role.
Experience in product marketing for AI, networking, cybersecurity, collaboration, or cloud solutions.
Strong analytical skills with the ability to use data to inform decisions and measure marketing effectiveness.
Experience working in a global organization with cross-functional teams.
Ability to influence and collaborate with product management, sales, and executive leadership.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.
Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.
We are Cisco, and our power starts with you.
Message to applicants applying to work in the U.S. and/or Canada:
The starting salary range posted for this position is $230,000.00 to $289,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.
Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.
U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.
U.S. employees are eligible for paid time away as described below, subject to Cisco's policies:
10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees
1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco
Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees
Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)
80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next
Additional paid time away may be requested to deal with critical or emergency issues for family members
Optional 10 paid days per full calendar year to volunteer
For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies.
Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:
.75% of incentive target for each 1% of revenue attainment up to 50% of quota;
1.5% of incentive target for each 1% of attainment between 50% and 75%;
1% of incentive target for each 1% of attainment between 75% and 100%; and
Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.
For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
The applicable full salary ranges for this position, by specific state, are listed below:
New York City Metro Area:
$230,000.00 - $333,300.00
Non-Metro New York state & Washington state:
$207,000.00 - $300,000.00
For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.
** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
