Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Senior Analyst, Marketing
Who is Mastercard?
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Overview
The Senior Analyst, Marketing is a key contributor to Mastercard's Sponsorship and Priceless platform initiatives, Sponsorships B2B engagement, and Sponsorships thought leadership. This role is responsible for Global Sponsorships' content strategy on priceless.com, campaign development, process improvement, and cross-functional collaboration.
This candidate will also support thought leadership for sponsorship opportunities within our products and services business and highlight sponsorships as a business driver.
The ideal candidate is passionate about the customer experience journey, highly motivated, collaborative, analytical, and possesses an entrepreneurial mindset with a demonstrated proficiency in storytelling, and cross-functional collaboration.
Bringing a blend of creative, analytical, and operational expertise to drive sponsorship initiatives forward.
In this role you will:
Work collaboratively across regions, markets and cross functional teams
Manage sponsorship related content on Priceless.com including content uploads into Priceless.com
Partner with agencies to ensure deliverables are completed on time and according to brand standards
Curate and launch Priceless Experiences, ensuring sponsorships are live on Priceless.com
Refresh Priceless.com layouts and merchandising; centralize pass-through rights tracking.
Be proficient in copywriting in brand voice
Lead approvals management with regions and property owners
Sponsorships and B2B/2C Engagement
Support B2B marketing and engagement as needed
Support multi-market campaigns through contest setup, global auction management, and consulting and design for Priceless content for global sponsorship assets
Support development of passion insights for B2B2C and support onsite at sponsorships events as applicable
Co-lead creation of B2B2C templates and streamline sponsorship activation processes
Liase with relationship leads within global sponsorships and regions to ensure experiences are published
Thought Leadership
Facilitate best practice sharing across teams
Support leadership with external presentation materials and thought leadership initiatives.
Develop monthly sponsorship newsletter including sourcing content from regional and agency partners, drafting copy, editing, design, and review.
-Craft strategic messaging to reinforce Mastercard's investment in women's sports
-Partner with internal teams (CNPF, Passion Card, Priceless Operations, Content, Sales, Regional Leads, Global Sponsorships) to refine messaging, develop sales toolkits, and ensure accountability
Corporate Security Responsibility
Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the @type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
Purchase, New York: $98,000 - $156,000 USD
