Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Parenting Marketing Manager position exists to develop and implement strategic marketing plans, branding, and communication efforts that drive the growth of Parenting initiatives, including RezilientKidz.
Essential Duties/Responsibilities:
Audience Understanding:
Knows and understands target audience of Parenting and RezilientKidz and the various audience segments including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures
Conducts analysis, market research, and works with other teams to inform the strategic positioning of these initiatives to constituents, partners, and market influencers
Works collaboratively with the Senior Marketing Director, the Parenting Team and the RezilientKidz Team on innovative product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances to connect our target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained
Strategic Marketing Execution:
Knows and understands how to drive marketing strategy for marketing programs designed to meet measurable goals and objectives. Establishes and communicates project scope, strategy, and objectives to lead cross-functional teams in the development and implementation of ROI-driven omni-channel marketing campaigns
Provides leadership and direction to the Marketing teams which support the Parenting and RezKids teams. Provides strategic management oversight of all aspects of marketing campaigns and constituent communication journeys including budgeting, brand/product positioning, messaging and visuals, media mix, calls to action, and response channels - ensuring that campaigns appeal to the audience and drive measurable response
Provides management oversight of all marketing campaigns to ensure internal stakeholder approvals are received, deadlines are met and provides continency planning/problem solving. Success requires that measurable objectives are met
Measurement Based Accountability
Knows and understands how to track and analyze key metrics to measure the effectiveness of marketing campaigns. Works collaboratively with cross-functional team to ensure that campaign measurement and reporting structures are in place that will provide visibility to key metrics and measure actual performance against plan
Knows and understands how to analyze campaign results data and transform the learnings into actionable business insights that lead to campaign optimization and enhanced ROI. Makes data-driven recommendations for testing new strategies and tactics - continuously driven by a test-learn-apply approach
Managerial Breadth/Scope of Job:
Cross-functional leadership of teams as it relates to Marketing
Working Environment/Physical Requirements:
Office environment: travel may occasionally be required
This role may require occasional travel including nights and weekends
JOB QUALIFICATIONS/REQUIREMENTS
Character/Spiritual:
Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct (http://media.focusonthefamily.com/fotf/pdf/about-us/human-resources/moral-policy.pdf) and Statement of Faith (http://www.focusonthefamily.com/about/foundational-values#values) ; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values (http://www.focusonthefamily.com/about/foundational-values#values)
This role is considered a Spokesperson for Focus on the Family and should represent Focus' position and tone at all times
Personal Characteristics:
Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements
Results-oriented, innovative, self-motivated, and committed
Embodies the characteristics of "humble, hungry, smart"
Knowledge/Experience:
BA/BS in Business, Marketing, Advertising, or related field
2-5 years of experience in developing sound business strategies & marketing plans
2-5 years of experience in demonstrated collaboration efforts to achieve results
2-5 years project management experience
Knowledge of Focus on the Family's mission, values, and objectives
Proven track record of driving measurable retention, engagement, and growth
Computer proficiency in a variety of Windows-based software and other SaaS systems
Experience in giving presentations and public communication
Knowledge of digital and social media communication tools and platforms
Salesforce Social Studio or Marketing Cloud experience a benefit
Skills, Abilities and Special Talents/Gifts:
High value placed on accurate and organized recordkeeping
Ability to interface effectively across multiple departments
Ability to think both strategically and tactically with a creative mind
Diplomatic / excellent people & relationship skills
Works well under time pressure, ability to manage multiple and sometimes conflicting objectives, projects, and/or activities at the same time
Excellent oral and written communication skills, facilitation skills and proven problem-solving skills
Ability to organize and plan work in advance, determining the most appropriate courses of action
Ability to think in innovative ways to analyze situations, solve complex problems and make decisions
Ability to perform and accomplish job requirements given limited direction and/or supervision
Ability to adjust quickly to meet a goal and/or changing circumstances
Ability to maintain a high degree of integrity and ethical behavior
Stewardship Requirements:
Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources
Pay Range: $70,716 to $81,117
Application Materials Required: Cover Letter, Resume/CV
*Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
*Temporary employees are not eligible for benefits, except for:
Sick Time
Bookstore Discount
Fitness Center
Tentative Search Timeline:
Priority will be given to applications submitted by November 21, 2025 However, this posting will remain open until filled.
The potential employee start date is December 8, 2025.
Posting date: November 10, 2025
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
Job Details
Pay Type Salary
