Are you passionate about making a difference in people's lives? Do you enjoy working in a service-oriented industry? If so, this opportunity may be the right fit for you!
Modivcare is looking for an experienced Marketing Manager to join our team. As a key member of the marketing team, this position is responsible for planning, executing, documenting, tracking, recording, and managing integrated marketing programs within a healthcare and/or professional services environment.
This role...
Plans, develops, and implements multi-channel media campaigns in collaboration with commercial leaders, platform stakeholders, and communication teammates.
Develops and executes digital marketing campaigns across web, SEO/SEM, email, and social media channels to achieve business objectives.
Manages key marketing projects with design, subject matter experts, and executive stakeholders to ensure that high-quality assets are developed on time and on budget.
Conducts ongoing industry research, media and trend analysis to support deliverables with themes that are relevant to customer and prospect audiences.
Determines asset formats and topics that will maximize audience engagement and exceed revenue contribution targets.
Collaborates with internal teams to ensure cross-functional execution on integrated marketing plans.
Manages brand reputation across all channels to maintain consistent target audience messaging.
Utilizes strong analytical ability to evaluate end-to-end audience experience across multiple channels.
Works cross-functionally with key stakeholders to develop marketing strategies, plans, and assets.
Partners with agency teams to develop and maintain a formal style guide for marketing.
Understands buyer personas and buyer journeys and applies them to marketing initiatives.
Follows and enforces brand guidelines across all platforms and content @types.
Evaluates customer research, market conditions, and competitor data to ensure activities and messaging are aligned and driving business outcomes.
Partners with IT in website maintenance and Sales in CRM and campaign requirements.
Uses website analytics to monitor traffic and engagement trends and recommends improvements.
Participates in other projects or duties as assigned.
We are interested in speaking with individuals with the following...
Bachelor's Degree in Marketing, Business, or related field required.
Five (5) plus years of B2B digital marketing experience leading and managing web development, SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
Experience in HTML and WordPress preferred.
Healthcare industry experience or aptitude preferred.
Strong collaboration, leadership, and team management skills.
Strategic mindset and the ability to think both creatively and analytically.
Excellent verbal, written, interpersonal, and analytical skills.
Ability to build relationships across various audiences and teams.
Comfortable proofing and editing detailed product and marketing communication.
Organized and able to manage multiple complex workstreams independently.
Detail-oriented with a disciplined and proactive approach to work.
Proficient in platforms such as Google Analytics, Google Ad Manager, and WordPress.
Familiarity with tools like HubSpot, Marketo, Braze, and Wrike is preferred.
Ability to identify new market opportunities and address them through integrated campaigns.
Adept at multitasking in a fast-paced, deadline-driven environment.
Salary: $69,900 - $94,400
Modivcare's positions are posted and open for applications for a minimum of 5 days. Positions may be posted for a maximum of 45 days dependent on the @type of role, the number of roles, and the number of applications received. We encourage our prospective candidates to submit their application(s) expediently so as not to miss out on our opportunities. We frequently post new opportunities and encourage prospective candidates to check back often for new postings.
We value our team members and realize the importance of benefits for you and your family.
Modivcare offers a comprehensive benefits package to include the following:
Medical, Dental, and Vision insurance
Employer Paid Basic Life Insurance and AD&D
Voluntary Life Insurance (Employee/Spouse/Child)
Health Care and Dependent Care Flexible Spending Accounts
Pre-Tax and Post --Tax Commuter and Parking Benefits
401(k) Retirement Savings Plan with Company Match
Paid Time Off
Paid Parental Leave
Short-Term and Long-Term Disability
Tuition Reimbursement
Employee Discounts (retail, hotel, food, restaurants, car rental and much more!)
Modivcare is an Equal Opportunity Employer.
EEO is The Law - click here for more information (https://www.eeoc.gov/laws-guidance)
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled
We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, handicap or disability, or status as a Vietnam-era or special disabled veteran in accordance with federal law. If you need assistance, please reach out to us at hr.recruiting@modivcare.com
Due to system issues, if you are unable to search for your application, please reach out to the Talent Acquisition team via email at hr.recruiting@modivcare.com and a member of the Talent Acquisition team will reach out to you within the next 48 business hours. We appreciate your interest in joining Modivcare!
Our goal isn't a number. It's a difference.
Modivcare is leading the transformation to better connect people with care, wherever they are. We serve the most underserved by facilitating non-emergency medical transportation (https://www.modivcare.com/offerings/nemt) and personal and home care (https://www.modivcare.com/offerings/personal-care) to enable greater access to care, reduce costs and improve outcomes.
Please note, Modivcare will never ask any potential applicant for employment for any Personal Identifiable Information via social media. Additionally, Modivcare will never ask any applicant for money. Please be cautious of any individual posing as a recruiter for Modivcare requesting personal identifiable information. If you suspect someone is attempting to collect your personal information or solicits money from you via any social media platform, we encourage you to report such scammers to that platform.
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