Director of Marketing Strategy

Hudson Valley Credit Union • Poughkeepsie, NY • 9h ago

Overview Hudson Valley Credit Union is currently recruiting for a Director of Marketing Strategy. Primary Function: Define the north star of marketing by translating enterprise priorities into audiencecentric strategies that resonate across channels. Serve as a trusted partner to the Executive Management Committee and connects vision to execution. Champion segmentation, member journeys, and lifecycle marketing as essential growth levers, while leading adoption of datadriven insights and performance frameworks to bring rigor and accountability. Foster a culture of curiosity, empathy, and collaboration, guiding teams to anticipate market shifts, adapt strategies with agility, and continually elevate the member experience. Ensure HVCU's marketing function not only keeps pace with the changing financial landscape but also actively shapes the organization's transformation and growth. Annual Salary: $130,000 - $170,000 Responsibilities - Purpose: Align marketing strategy with enterprise priorities and set a clear vision for execution.- Impact: Enterprisewide clarity, focus, and growth through actionable strategies that deliver measurable results.- Design annual and quarterly marketing roadmaps aligned to enterprise goals.- Translate enterprise priorities into actionable briefs with objectives and measures.- Align Strategy, Solutions, and Operations around campaign execution.- Anticipate market shifts and pivot strategies as needed.- Incorporate compliance and fair lending standards into all strategies.- Distill research and analytics into clear insights and plans.- Educate partners on interpreting briefs and strategy rationale; model curiosity and empathy.- Partner closely with EMC, Product, Finance, and Compliance to align enterprise priorities.- Adhere to all Credit Union policies, procedures, and regulatory agency requirements. Participate in all required and recommended training and development including, but not limited to, Bank Secrecy Act training (BSA) and demonstrate attained knowledge. Participate on Credit Union teams, projects and strategic initiatives when the opportunity arises. Perform additional duties and special projects as assigned.- Embrace and apply HVCU's guiding principles to all activities and responsibilities. This includes the Credit Union's Mission, Vision, Core Values, Employee and Member Value Propositions, Sales and Service Model, and commitment to Lean Six Sigma practices. Support the Credit Union's initiatives by demonstrating teamwork and professionalism.- Responsible for regular and predictable attendance including punctuality. Qualifications - Bachelor's Degree in Marketing leadership or related field required.- Minimum 10 years Experience Marketing leadership in related industry required.- Minimum 5 years Experience in all aspects of developing and implementing marketing strategies including, but not limited to, technical marketing skills and customer and market research required.Click here to view full job description Why Choose HVCU? Join a team where your growth matters. At Hudson Valley Credit Union, we offer a supportive, community-focused culture, competitive benefits, and opportunities to grow your career while making a meaningful impact. Come be part of a Great Place to Work!Employee Perks:- Base & Variable Pay Structures - Paid Personal, Holiday & Volunteer Time Off - Professional Development Training through HVCU University & Academy - Student Loan Repayment & Tuition Reimbursement Programs - Medical, Dental & Vision Coverage - 401(k) With Employer Match & Non-Elective Employer Contribution - Life, Short-term & Long-term Disability Insurances - Discounted Loan Rates & Fees*Hudson Valley Credit Union is an AA/EEO employer committed to equal opportunity and employee diversity. All qualified applicants will receive consideration for employment without regard to race, co

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